Tourism Planning CGG3O1 Lester B Pearson

What is tourism planning?  In recent decades many places have turned to travel and tourism as a way to improve their economic and social conditions. ( examples: developing countries encouraging tourism, or Toronto wanting to build a casino torontos-waterfront / ) torontos-waterfront  Tourism in not an automatic cure for social and economic conditions, and it can sometimes lead to other problems itself.

What is tourism planning?  There must be careful planning and consideration of the costs and benefits of the tourism activity/facility.  A tourism plan provides an overall vision social and economic goals for the area that wants to grow its tourism, and it provides a roadmap for the years ahead.

What is tourism planning? Bad PlanningGood Planning   Lead to overcrowding of local facilities   Hurts the natural environment   Commodification of local culture and loss of cultural identity   Inflate local land values   Increase prices of goods and services for local residents   Increase employment   Raises incomes and improves the quality of life   Development of infrastructures   Stimulate local business   Increase government revenues   Preserve cultural and natural resources   Promote environmental protection 

Who is involved in tourism planning? Developing the tourist potential for an area is typically a joint effort between:  PUBLIC SECTOR – (various levels of Government)  PRIVATE SECTOR – (For-Profit Businesses and Individuals)

What does the public sector do? The Role of the Public Sector is to make the area desirable for the private sector to invest. This includes:   Constructing Workable Infrastructures  (Transportation, water, sewage, parks)   Providing Services o ( Education, health care, recreational)   Promoting and Marketing the Region   Providing Incentives  - Financial (low interest loans) - Reduction in Costs (reduced tax on building materials, lower land costs, risk-free marketing, )

What does the private sector do?  They base their tourism planning decisions on what the tourists ‘want’ and ‘will buy’  They could be a large-scale private business (like a hotel chain) that is looking for new areas to expand into, or it can be a small-scale private business (bed & breakfast)

What are the steps Ideally a tourism plan accomplishes the following: 1.What is the goal for increasing tourism, what is the business situation – past, present and future, what is the market like 2.Prepare a Preliminary Plan 3.Approval of plan by stakeholders 4.Developing a final plan 5.Completing the project

Questions  Canada Travels: issues and destinations textbook Pg 319 # 2, 5 a&b Case Study: India pg #1,3, 4