AXON Communications

AXON International Reach 2  Specialist healthcare consulting firm  Healthcare arm of one of the largest independent communications firms in the world: NATIONAL Public Relations  Global reach through affiliates  WPP family  Extensive network of independent specialist firms

Unique, Integrated Offering 3  Media relations (digital/ traditional)  Patient and professional advocacy  Market access  Issues preparedness  Internal communication  Patient recruitment and retention  Investigator motivation  Phase IV programmes  Health outcomes  Opinion leader mapping and engagement  Advisory boards  Education events  Congress activities – symposia, etc.  Content and medical writing  Publications planning

Key Strengths (1) 4  Understanding of communications and education needs of brands at pre-launch, launch and as brands mature  Defining clear objectives then designing the optimal mix of educational and commercial communications strategies  Shaping strategy to deliver the right blend of education and communications at the right stage  Ability to translate complex science to multiple audiences  Strong KOL expertise  PhDs integrated into communications programmes Strategic communications planning Communications rooted in science

Key Strengths (2) 5  Identification of key stakeholders  Designing communications strategies to secure input earlier, take ownership and participate fully  Utilising the right media for the right audiences at the right time  Reinforcing and extending dialogue across media Internal and external stakeholder engagement Blending traditional and digital media approaches Market access

Effective, Targeted Communications 6 We design campaigns with the optimal communications mix for achieving your goals: leveraging significant expertise in print, broadcast, digital and live events

Big Picture Thinking, Precisely Targeted 7

Our Talented Team 8 Diverse backgrounds Writers Journalists Ex-advocacy group Marketers Scientists Consultants Range of expertise Communications strategy Education design using adult-learning skills Technical and scientific messaging and writing Blending communications strategies and channels Digital communications Event management Integrated counsel and support Strategic consultancy Client leadership Day-to-day client contact Content/financial oversight Project management Account support and admin

Quotes From Our Clients 9 ‘I have been in this industry for almost 27 years and with Janssen-Cilag for 14 years and this educational symposium was the best I have attended. It puts us on the map as true educators of healthcare professionals.’ Director, Medical Affairs ‘Thanks for the very professional work and conduct of the media event.’ Chair ‘I think the entire team - including AXON - deserves a big congratulations. Organising the booth and the symposium in such a short timeframe was a real challenge.’ Director, Public Affairs and Communications ‘We had a very successful meeting yesterday: almost 500 attendees for our first commercial symposium and a lot of traffic today at the booth to get the slides of the presentations. All USB memory sticks were gone and we have a huge amount of demand! This meeting was our first key milestone towards a successful launch: thanks to your hard work, flexibility and ideas we made it a success! ’ Product Director, Strategic Marketing ‘I would just like to say how very impressed I was and proud to have worked with [your team] last weekend. They were efficient and helpful all through the event and really are team players. I personally felt proud to be working with them as they obviously gave 200% to the cause and were always ahead of the programme, which ran effortlessly.’ Medical Education Manager, UK ‘Thanks so much to the Axon Team for your support and help setting up and delivering our Madrid symposium. Your professionalism, courtesy and attention to detail was all appreciated, and I heard many favourable comments from faculty and audience.’ VP, European Medical Affairs

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Our Clients 11

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