Unit 5 Advertising.

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Presentation transcript:

Unit 5 Advertising

Advertising Media

Vocabulary

Verbs: communicate, endorse, place, run, sponsor, target Advertising Media Cinema Exhibitions Internet Outdoor advertising Point-of-sale Press Radio Television Methods of advertising Advertorials Banner ads Billboards/hoardings Commercials Free samples Leaflets/flyers Pop-ups Posters Product placement Sponsorship Viral advertising

Cinema: commercials, posters, product placement Exhibitions: free samples, leaflets/flyers Internet: pop-ups, banner ads, viral advertising Outdoor advertising: billboards/hoardings, leaflets/flyers, posters, sponsorship Point-of-sale: free samples, leaflets/flyers, posters Press: advertorials Radio: commercials Television: commercials, product placement, sponsorship

place an advertisement sponsor an event target a consumer Verbs - communicate, run, endorse, place, sponsor, target run a campaign endorse a product place an advertisement sponsor an event target a consumer communicate a message

free samples slogans endorsement word of mouth mailshots mail shots – bulk mail