Chapter 7 Internet Service Providers: Hosting Your Web Site

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 2 OBJECTIVES How ISPs Work How to Choose an ISP How to Choose & Register Your Domain Name Internet Service Providers: Objectives

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 3 HOW ISPs WORK Web Site Infrastructure –Standby Electric Power –Redundant ‘Fault-Tolerant’ Servers –Redundant Communications Lines –One or More Firewalls Internet Service Providers: How ISPs Work

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 4 TYPES OF SERVICE PROVIDERS Internet Service Provider Application Service Provider Business Service Provider Wholesale Service Provider Internet Service Providers: How ISPs Work

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 5 TYPES OF WEB HOSTING SERVICES Dial-Up Access Developer’s Hosting Web Hosting Industrial Strength Hosting Internet Service Providers: How ISPs Work

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 6 HOW TO BECOME AN ISP Contract with a regional network providing bandwidth Procure a leased communications line to one of the company’s routers Procure hardware & software to manage Internet communication Set up dial-in lines to connect users Maintain enough manpower to manage ISP traffic & deal with users Internet Service Providers: How ISPs Work

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 7 HOW TO CHOOSE AN ISP Bandwidth Size –E.g. High-speed T1 & T3 lines Connection Availability & Performance –Normal: 5 – 10MB Virtual Hosting Aliases Internet Service Providers: How to Choose an ISP

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 8 HOW TO CHOOSE AN ISP Stability & Staying Power Local Access Customer Service & Technical Support Reliability Price Internet Service Providers: How to Choose an ISP

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 9 TRENDS TO LOWER CUSTOMER CHURN RATE Building a Brand Identity Providing Broadband Service Focusing More Attention on Business Users Internet Service Providers: How to Choose an ISP

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 10 ISP NEEDS FOR ONLINE MARKETING Register Domain Name Capture & Forward Host the Website Technical & Managerial Support On-the-road Support Internet Service Providers: How to Choose & Register Domain Name

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 11 WHAT IS A DOMAIN NAME? Unique Internet address Domain Name System (DNS) translates between IP address & URL Internet Service Providers: How to Choose & Register Domain Name

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 12 HOW IS A MESSAGE BEING SENT? Internet Service Providers: How to Choose & Register Domain Name Sending PC Receiving PC Router Packets Figure: TCP/IP & Message Transmission

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 13 REGISTRATION CONSIDERATIONS One or two close names Unique product domain name Ideal company domain name Internet Service Providers: How to Choose & Register Domain Name

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 14 CYBER COMMANDMENTS OF WEBSITE DOMAIN NAMES Determine whether proposed domain name infringes any trademarks Determine whether proposed domain name dilutes any famous marks Obtain federal trademark registration of proposed domain name Register proposed domain name with InterNIC Get permission before linking to other websites Watch for expanded top-level domain names & registries Internet Service Providers: How to Choose & Register Domain Name

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 15 PITFALLS FOR USING ISP Overcharging Domain Name Status Backup Contractual Language Internet Service Providers: How to Choose & Register Domain Name

Awad –Electronic Commerce 1/e © 2002 Prentice Hall 16 FREQUENTLY ASKED QUESTIONS What is involved in registering a domain name in.com,.net or.org? How long does a registration last? Can it be renewed? Can one change registrars after registering a domain name? Internet Service Providers: How to Choose & Register Domain Name

Chapter 7 Internet Service Providers: Hosting Your Web Site