1. Elias M. Awad Third Edition ELECTRONIC COMMERCE From Vision to Fulfillment 1-1© 2007 Prentice-Hall, Inc ELC 200 Day 9

2. 1-2 © 2007 Prentice-Hall, Inc Agenda Assignment 2 is correctedAssignment 2 –3 A’s, 1 B and 3 C’s Assignment 3 posted –Due Friday February 27 @ 2:05 Pm Assignment 4 will assigned next week and will be due after Spring Break Quiz 2 on March 3 –Chapters 3-6 –Same format as before but with more time (60 min) Finish Discussion on Hosting your web site Begin discussion on Mobile Commerce

3. 3-3 © 2007 Prentice-Hall, Inc Importance of a Domain Name A URL should be easy to remember and should represent what the company is all about –Make sure the domain name is officially in your name –Consider registering the following kinds of domain names: One or two close names Unique product domain name Ideal company domain name A URL has three major parts: –http:// - Internet protocol –www.virginia.edu - The domain namewww.virginia.edu –/schls.html - A subdirectory of the file

4. 3-4 © 2007 Prentice-Hall, Inc Choosing a Domain Name List the possible domain names that fit your organization’s image, products, or services Ask friends, peers, employees, and others who use the Web Narrow the list to a few favorites You want to check for availability ( www.internic.net )www.internic.net If the name is not in active use, then proceed with domain name registration

5. 3-5 © 2007 Prentice-Hall, Inc Legal Issues When Choosing Domain Names Determine if the proposed domain name infringes on trademarks Make sure the proposed domain name does not adversely affect any famous trademark Register as a federal trademark with the U.S. Patent and Trademark Office Register the proposed domain name with InterNic or Network Solutions (NSI) Look for expanded top-level domain names and registries –.arts –.firm –.info –.nom –.per and.nom –.rec –.store –.web

6. 3-6 © 2007 Prentice-Hall, Inc Registering Your Domain Name Two ways to register: –On your own –Through an ISP ISP charges about $50 for processing in addition to the registration fee Possible pitfalls: –Overcharging –Domain name status –Backup –Contractual language

7. 3-7 © 2007 Prentice-Hall, Inc Three FAQs About Domain Names What is involved in registering a domain name in.com,.net, or.org? How long does a registration last? Can the registrar be changed after registering a domain name?

8. 3-8 © 2007 Prentice-Hall, Inc Definitions of Application Service Provider (ASP) An organization that hosts software applications on its own servers within its own facilities –Paypal –H&R Block An Internet service provider that also sells application software that runs behind the Web servers at the hosting service Companies that sell, support, and manage applications that are hosted on the Internet on behalf of remote end users An extension of the ISP business offering Web-based applications as well as Internet access

9. 3-9 © 2007 Prentice-Hall, Inc Services Offered by ASP Owns and operates a software application Owns, operates, and maintains the servers that run the application Employs the staff to maintain the application Makes the application available to customers everywhere via the Internet, normally in a browser Bills either on a per-use basis or on a monthly/annual fee basis. In many cases, the ASP can provide the service for free or even pay the customer.

10. 3-10 © 2007 Prentice-Hall, Inc Benefits of ASP Outsourcing to an ASP lets the firm concentrate on its core competencies ASPs can keep their technical environment up-to- date Employ highly skilled and talented staff An ASP can cut monthly costs of application ownership Internet bandwidth shifts to the ASP

11. 3-11 © 2007 Prentice-Hall, Inc Service Level Agreement Service Level Agreement (SLA): a contract between the user and the ASP vendor stating the vendor’s commitments to ensure reliable delivery of information. –Limits of liability –Example: Service goes out for one day in a month? Refund 1/30 of monthly fee of service? Shaking hands is not enough. Successful outsourcing of any application will require accountability, performance, and remediation to be spelled out and agreed upon by all parties.

12. 3-12 © 2007 Prentice-Hall, Inc Assignment 3 Due Feb 27 @ 2:05 PM assignment3.doc budgetTemplate.xls

13. 3-13 © 2007 Prentice-Hall, Inc Chapter Summary Internet service providers (ISPs) are attractive to many companies for several reasons: –Specialized staff to manage Web sites –High-speed connectivity to main Internet hubs –Real physical security from power outages –The latest technology ISPs can belong to one of three categories: –Large wholesale access provider –Smaller Internet backbone provider –Local ISP

14. 3-14 © 2007 Prentice-Hall, Inc Chapter Summary (Cont’d) Hosting a Web site involves three major items: hardware, communications network and qualified staff. There are four types of service providers: ISPs, ASPs, BSPs, and WSPs. The backbone of the Internet is the group of network service providers that work together to provide total interconnection.

15. 3-15 © 2007 Prentice-Hall, Inc Chapter Summary (Cont’d) Shopping for a Web-hosting ISP involves: – align bandwidth –connection availability and performance –virtual hosting –number of e-mail addresses allowed per account –ISP stability and staying power –Free local access –Customer service and technical support –ISP reliability and cost of service

16. 3-16 © 2007 Prentice-Hall, Inc Chapter Summary (Cont’d) For online marketing, an ISP should be capable of: –Registering your domain name –Capturing and forwarding e-mail –Hosting the Web site –Technical and managerial support –On-the-road support Your domain name is the “house” for your Web site, e-mail, and other e-commerce transactions Wireless application service provider (WASP) handles untethered applications

17. 3-17 © 2007 Prentice-Hall, Inc Chapter Summary (Cont’d) ASPs are services provided through the Internet To consider becoming an ISP, it is important to: –consider the target market –services to provide –technical requirements –type of provider to be

18. Elias M. Awad Third Edition ELECTRONIC COMMERCE From Vision to Fulfillment 6-18© 2007 Prentice-Hall, Inc Mobile Commerce: The Business of Time

19. 6-19 © 2007 Prentice-Hall, Inc The focus of this chapter is on several learning objectives The basic concept of wireless commerce The reasons for going wireless How wireless technology is employed Wireless (in)security The role of cellular phones in wireless commerce

20. 6-20 © 2007 Prentice-Hall, Inc Learning Objectives (Cont’d) Factors in designing a wireless local network The protocols for M-commerce architecture The dawn of wireless banking

21. 6-21 © 2007 Prentice-Hall, Inc Wireless Communication Transmitting signals over radio waves instead of wires Wireless LAN (WLAN) is a standard for wireless networking WLAN is becoming the backbone of mobile or m- commerce Wireless networks are just as effective as wired systems

22. 6-22 © 2007 Prentice-Hall, Inc What is M-Commerce? Transactions and payments conducted in a non- PC-based environment The transmission of user data (e.g., e-mail, spreadsheet) without wires The management of the processes that handle the product or service needs of a consumer via a mobile phone Use of wireless devices to facilitate the sale of products and services, anytime, anywhere

23. 6-23 © 2007 Prentice-Hall, Inc M-Commerce Categories of Services Information-based consumer services Transaction services Location-centric, personalized services that anticipate your purchases based on your location and data stored in your “profile” http://www.blackberry8800.com/ http://www.google-phone.com/ http://www.palm.com/us/products/phones/pre/ http://www.apple.com/iphone/http://www.palm.com/us/products/phones/pre/ http://www.apple.com/iphone/

24. 6-24 © 2007 Prentice-Hall, Inc History of Wireless Communication 1895, Marconi successfully transmitted radio waves without using wires 1940s, two-way car radios were installed by police, government agencies, and utility companies 1969, introduction of a commercial cellular radio operation on trains running from New York City to Washington, D.C. 1978, introduction of analog- based cellular telephone services to the general public

25. 6-25 © 2007 Prentice-Hall, Inc Three Generations of Digital Cellular Technology The first generation operates in the 800-900 MHz (megahertz) frequency spectrum –832 frequencies available for transmission –Lock the channel for the caller and the recipient through the telephone company’s switch 2G started in the early 1990s –Operates between 9.6 Kbps and 14.4 Kbps in the 800 MHz and 1.9 GHz frequencies –Digital, not analog transmission –Lacks a universal system of wireless communication and lack of the bandwidth inherent in a circuit-switched network

26. 6-26 © 2007 Prentice-Hall, Inc Three Generations of Digital Cellular Technology (Cont’d) 2.5 generation is somewhere in later stages of 2G –“always on” capability –Packet-switched design 3G, marks the beginning of a uniform and global worldwide standard for cellular wireless communication, capabilities include: –Streaming video –Two-way voice over IP –Internet traffic with high quality graphics and plug-ins for a wireless phone –Transmission speeds of 144 Kbps for fast-moving mobile wireless devices

27. 6-27 © 2007 Prentice-Hall, Inc Three Generations of Digital Cellular Technology (Cont’d) Future 4G technology extends 3G capacity by one order of magnitude –http://www.wsdmag.com/Articles/ArticleID/1000 1/10001.htmlhttp://www.wsdmag.com/Articles/ArticleID/1000 1/10001.html –http://www.time.com/time/printout/0,8816,90103 1013-493250,00.htmlhttp://www.time.com/time/printout/0,8816,90103 1013-493250,00.html –http://www.wireless-world-research.org/http://www.wireless-world-research.org/ –http://www.wired.com/news/technology/wireles s_special/0,2914,69032,00.htmlhttp://www.wired.com/news/technology/wireles s_special/0,2914,69032,00.html

28. 6-28 © 2007 Prentice-Hall, Inc Generations of Cellular Service GenerationFirst2nd2.5G3G Technology AnalogDigital Data Transfer Rate Data Transfer Is Difficult 10 kbps* 20 kbps to 144 kbps to 2 Mbps Channels ~800 ~800 + 2,500 ~800 + 2,500 ? Cells/ Channel Reuse Large/ Medium Small/ High Based on 2G ? *Sufficient for Short Message Service (SMS) and wireless Web access using the Wireless Access Protocol (WAP) or i-mode