The Wild & Wacky World Of Internet Business. Internet Revenue Advertising ISPs currently generate highest revenue Top 10 ISPs account for 75% of subscribers.

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Presentation transcript:

The Wild & Wacky World Of Internet Business

Internet Revenue Advertising ISPs currently generate highest revenue Top 10 ISPs account for 75% of subscribers ISP market volatile; price a major consideration

TOP ISPs

Portals Entry points to Web Strong competition to be “Home Page” Portals generate high ad revenue

Search Engine NewsFinanceMaps Google 47% Yahoo 42% Yahoo Mapquest Yahoo1 6% MSN 23% Google (5th) MSNYahoo MSN 12% MySpace 20% Google (40th) Google

ADVERTISING REVENUE 1994: development of html led to first boom in e-commerce Boom created dot-com millionaires, fueled by venture capital Faltering economy in 2000 leD to dot- com bust Recovery began in 2002; growth now mostly steady

MSM Ad Revenue Newspapers bn Television bn Cable TV bn Radio bn Magazines bn

INTERNET AD REVENUE Banner ads Hit counts Search ads (largest revenue) Video & audio ads growing

Net top 10, in millions of visitors/month Microsoft501.7 Google475.5 Yahoo475.2 eBay250.8 Time Warner221.8 Wikipedia171.9 Amazon143.9 Fox Interactive130.4 Ask Network110.9 YouTube107.9

Top 10 page views, in billions Yahoo345.5 MySpace Google147.7 eBay143.3 MSN/Windows Live141.2 AOL 73.1 Craigslist 27.1 Nickelodeon 24.7 Comcast 23.5 Microsoft 23.2

Mainstream Media & Net Most mainstream outlets not making much money on Net offerings Still, feel compelled to have a presence, even at a loss Considered investment for future

IMPACT ON MSM Traffic to individual non-MSM sites may be smaller But cumulative effect of Web as a whole is substantial

Public Sphere Concerns Digital divide SES (socioeconomic status) Education NET NEUTRALITY IS KEY

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