Creating & Using rubrics To Evaluate & Assess Multimodal Communication Projects Faculty UK Dr. Deanna Sellnow

1.What is multimodal communication? 2.What did students get in C&C UKCore courses? 3.Rubrics Definition Definition Rationale Rationale Utility Utility Guidelines for Creating Good Rubrics Guidelines for Creating Good Rubrics

What is Multimodal Communication? Integrated: – Oral (sounds, speaking, listening), – Written (words, writing, reading), & – Visual (nonverbal cues, images, seeing) Conveyed: – Flat print (research papers/essays, journals, newsletters), – Face-to-face (interpersonal, small group, public), – Digital (Internet--smart phones/computers--, TV, Radio) Digital (Internet--smart phones/computers--, TV, Radio)

UKCore CIS/WRD 110&111 or CIS/WRD 112 Formal & Informal Writing Interpersonal, Group, & Public Oral Communication Flat print, Face-to-face, Digital Channels Critical Thinking & Information Literacy

MCXC Assignments & Rubrics When you think about assigning a formal multimodal communication project (may include formal writing, speaking, visuals), what worries you and why?

Definition A means by which to make transparent: EXPECTATIONS of quality & CONSISTENT CRITERIA for measuring quality. Rationale Reduce subjectivity Increase potential for student success Can be used for both evaluation & assessment

UTILITY Assessment ≠ Evaluation What do the students (on the whole) know (& not know)? What are students able to do (& not do)? Why? To adapt teaching and learning practices appropriately – Pre-assessment – Formative-assessment – Summative-assessment To what degree does each student know/perform and What value do I as a teacher place on each concept/skill?

Assignment Descriptions & Rubrics: 1Goal and Rationale (what & why) 2Specific Criteria (to meet expected standards) 3Specific numerical or descriptive grading rubrics to measure quality 4Be explicit, simple, & easily understood.

What criteria should be included to evaluate and assess multimodal communication projects?

CREATING RUBRICS: Start with Criteria What are your expectations for a quality product? – Content – Structure – Delivery – Other?

Content Disciplinary Specific Elements Disciplinary Specific Elements MCXC Elements MCXC Elements – Analysis/Reasoning: Appropriate focus/purpose? Appropriate focus/purpose? Adapted to rhetorical situation (audience/context)? Adapted to rhetorical situation (audience/context)? Supporting points (appropriate, thematic, rhetorical appeals, breadth, depth, and listener relevance)? Supporting points (appropriate, thematic, rhetorical appeals, breadth, depth, and listener relevance)? Reasoning (Claim/Support/Warrant)? Reasoning (Claim/Support/Warrant)? Time constraint/Word count? Time constraint/Word count? – Supporting Material Relevant? Varied? Type? Credible? Clear? Relevant? Varied? Type? Credible? Clear? Distributed throughout? Distributed throughout? Properly credited? Properly credited?

structure Macrostructure: Macrostructure: – Introduction – Body (thematic) – Conclusion – Transitions Microstructure : Microstructure : – Language (appropriate, clear, accurate, vivid)? – Style (rhetorical figures/structures, novelty, connectives)? – Technical jargon/Slang? – Distractions (e.g., vocalized pauses, irrelevant examples)

Delivery Speeches Use of Voice Use of Voice Intelligibility Intelligibility Conversational Style Conversational Style Emotional Expression Emotional Expression Use of Body Use of Body Attire & Poise (no distracting cues) Attire & Poise (no distracting cues) Eye contact Eye contact Facial expressions Facial expressions Gestures & Motivated movement Gestures & Motivated movement Initial & Terminal Ethos Initial & Terminal Ethos Papers Mechanics/Conventions Mechanics/Conventions Format Format Voice Voice Style Style Syntax Syntax Sentence Structure Sentence Structure Grammar Grammar Spelling Spelling

Delivery: Visuals (as Communication) As Aids (e.g., speeches, posters newsletters, websites) Construction Layout/Design Integration As Stand Alone Construction Layout/Design Reflective Analysis

Assigning Values For each Outcome & Element in the assignment Content Structure Delivery Other? For the Assignment in Relation to the Course

Grading Overall & Individual Criteria Criteria and Individual GrowthVerbal Critique Comments

Questions/Comments?