Jubail Industrial College is pleased to announce short courses on Marketing. For more information, please contact: Special Programs Industrial Relations Dept. Tel.: +966 (013) Tel.: +966 (013) Fax : Address: Venue:  Training can take place at MIT dept. or  Any other location upon mutual agreement. Any desired Special Programs or Customized short Course can be designed and arranged upon request and in line with customer’s needs. Note:  Program will be conducted with a minimum of 10 participants.  Course materials, literatures, lunch and refreshment are included in the course fee.

Jubail Industrial College is pleased to announce short courses on Marketing. S. N.Course TitleDate in HotelDuration Days (Hrs.)Time 1.Marketing Planning Skills11/1/2015 – 13/1/ days (18 Hrs)8.00 am pm 2.Selling Skills18/1/2015 – 20/1/ days (18 Hrs)8.00 am pm 3.Marketing Research – Practical Approach25/1/2015 – 28/1/ days (24 Hrs)8.00 am pm Fees in Saudi Riyals shall be made in favor of: Jubail Industrial College (JIC) Account Number: Bank Name: Al AHLI Commercial Bank (NCB) Jubail Industrial Branch Account Name : Special Programs IBAN Number : SA Any desired Special Programs or Customized short Course can be designed and arranged upon request and I line with customer’s needs.

Jubail Industrial College COURSE: MARKETING PLANNING SKILLS This training course introduces process involved in developing marketing strategies and the preparation of marketing plan. Course Title: Marketing Planning Skills Course Learning Outcomes: On the completion of the course, the trainee should be able to:  Enhance their marketing planning skills.  Effectively set priorities during the process of marketing planning. Course Outline:  Introduction to marketing management and strategy  Analyzing marketing environment  Guidelines in setting marketing objectives  Role of planning in marketing  Marketing planning process WHO SHOULD ATTEND? Average Participants’ Background: Marketing department managers and staffs. Duration : 3 days

Jubail Industrial College COURSE: SELLING SKILLS This training course introduces the process of effective selling, presentation and interpersonal skills; and completing the sales. Course Title: Selling Skills Course Learning Outcomes: On the completion of the course, the trainee should be able to:  Apply concepts of personal selling  Identify needs of organizational customers  Prepare and make sales presentation for customers  Apply the principles of sales negotiation. Course Outline:  Introduction to principles of selling  Developing relationship strategy  Buyer behavior  Selling approach  Sales presentation  Negotiating buyer concerns WHO SHOULD ATTEND? Average Participants’ Background: Marketing and Sales managers, Sales staffs. Duration : 3 days

Jubail Industrial College COURSE: MARKETING RESEARCH – PRACTICAL APPROACH This training course introduces methodical approach to marketing research i.e.- from planning to questionnaire design to analysis. Course Title: Marketing Research – Practical Approach Course Learning Outcomes: On the completion of the course, the trainee should be able to:  Understand the marketing research (MR) process.  Set MR objectives.  Design questionnaires.  Analyze the data and report design.  Understand sources of data collection. Course Outline:  Introduction to principles of marketing research  Analyzing marketing environment  MR process  Guidelines in setting marketing research objectives  Sources of data collections  Design questionnaire  Analyzing and report presentation WHO SHOULD ATTEND? Average Participants’ Background: Marketing research and Communications department managers and staffs. Duration : 4 days