1© Copyright 2014 EMC Corporation. All rights reserved. Redefining SAP Landscapes with Vblock and Private Clouds

2© Copyright 2014 EMC Corporation. All rights reserved. Agenda SAP Customer Challenges Cloud Infrastructure Solutions For SAP EMC’s Commitment To SAP Customers

3© Copyright 2014 EMC Corporation. All rights reserved. Customer Challenges

4© Copyright 2014 EMC Corporation. All rights reserved. On-Premise (Safe yet expensive) Dedicated resource pool (trusted at affordable prices) Shared Resource pool (Cheap, but are SLAs met?) Cloud Strategy Sourcing Options: One dedicated model or a mixture (=hybrid) Decide on: Business Criticality Integration needs Data flow Security requirements Do not decide on: Technical Platform Database size Number of servers What is the best approach for me?

5© Copyright 2014 EMC Corporation. All rights reserved. For the most critical solutions with the highest requirements where company is in full control For critical solutions where internal resources may be an issue; major product use cases. Temporary use cases & Non Critical systems Watch data security ! OWN: Internal Private Cloud TEMP: Public Cloud/Commodity Cloud RENT: External/Virtual Private Cloud SAP Cloud Consumption Model

6© Copyright 2014 EMC Corporation. All rights reserved. CLOUD-ENABLED INFRASTRUCTURE NEW ARCHITECTURE A “MUST”

7© Copyright 2014 EMC Corporation. All rights reserved. Transforming SAP to Cloud Key Considerations Data Base and Tools SAP NetWeaver (Java / ABAP) Database (SAP HANA / Oracle / DB2 / SQL) SAP HANA Data Platform Hadoop OLTP SD Benchmarks OLAP Mobile Big DATA Hot / Warm / Cold Evolving Workloads Platforms Cloud-enabled Infrastructure for SAP SAP Applications Business suite BW Non-SAP Compute Resources On-premise cloud Off-premise (managed IT) Public cloud Hybrid

8© Copyright 2014 EMC Corporation. All rights reserved. STANDARDIZING SAP on X86 VIRTUALIZING SAP AUTOMATING SAP IT OPERATIONS EMC & SAP CLOUD ENABLEMENT PARTNERS 5X faster deployments 3X lower TOC 47% lower infrastructure costs 75% lower deployment costs AUTOMATING SAP IT OPERATIONS The world is going X86 SAP IT is standardizing on X % performance increase since 2005 STANDARDIZING SAP on X86 10K SAP On VMware Customers VMware: 98% marketshare of SAP on X86 30K VMs deployed in SAP IT VIRTUALIZING SAP Essentials for moving SAP to Cloud

9© Copyright 2014 EMC Corporation. All rights reserved. VCE VBLOCKPartner VSPEX Three Paths To Cloud Infrastructure Best Of Breed Infrastructure Components Proven Infrastructure Converged Infrastructure EMC Products Simpler, Faster, Lower TCO

10© Copyright 2014 EMC Corporation. All rights reserved. 30–50% Less Hardware SAP Profiles Provision Servers In Minutes 70% More Database IOPs EMC, Cisco Optimized For x86 Legacy RISC X86 Architecture Virtual Storage Infrastructure Optimized Foundation For Virtualization Virtually Provision Storage In Minutes 3X Faster SAP Response Time 25% Less Storage Required

11© Copyright 2014 EMC Corporation. All rights reserved. IT Admin All FlashHybrid Fully Automated Storage Tiering FAST 3X Faster SAP Processes With 25% Less TCO Enhancing SAP IT Operations ECC SCM SRM CRM BPC BW Dedupe 90% Faster SAP Backups With 10-30X Less Disk All FlashHybrid 10X More Distance For SAP Operations Simultaneous Data Access System Copy And System Cloning Refresh Application-to- Infrastructure Visibility Enhanced SAP Data Protection SAP Admin SAP LVM Integration 9X More Efficient Replication Refresh Test/Dev Complete SAP Recovery In Minutes Recovery Journal Recovery Journal Recovery Journal Recovery Journal EMC Or Third Party Storage Compress

12© Copyright 2014 EMC Corporation. All rights reserved. Cloud-enable Infrastructure for SAP Flexible Consumption and Deployment Build the Foundation −efficient multitenant cloud infrastructure model −end-to-end infrastructure management −shared compute and storage resources Add-on to enhance Foundation −confidentiality −integrity −availability

13© Copyright 2014 EMC Corporation. All rights reserved. Performance and Availability Compliance ready Factory Physical & Logical Build VBLOCK™ SYSTEMS – THE ONLY TRUE CONVERGED INFRASTRUCTURE Single support through VCE Configuration and Patch Management Roadmap and New Feature Planning

14© Copyright 2014 EMC Corporation. All rights reserved. Business DriversBusiness Drivers The Numbers Add Up 25-30% Less Cost: Ability to migrate entire SAP Landscape over weekend, while seeing average TCO reductions of $143,540 per 100 users per year. 3X Faster Deployments: Validated, best of breed infrastructure deployed in 40 days. Integrated Support: 96% less downtime, integrated data protection and mobility and one-call support. Reduce IT Infrastructure Cost During Refresh Accelerate Deployment of New SAP Applications Simplify Support and Reduce Risk

15© Copyright 2014 EMC Corporation. All rights reserved. RELIABLE MESSAGING MONITORING MANAGEMENT TRANSFORMATION EMC IT’s Mission Critical ERP System Clustered Databases Application Integration Cloud (AIC) Legacy Applications DATA FABRIC INTEGRATION Fully Virtualized on a Vblock 50+ LEGACY SYSTEMS WEB SERVICES ADAPTERS BATCH SOA GOVERNANCE SUPPLIER RELATIONSHIP MANAGEMENT ERP CENTRAL COMPONENT BUSINESS WAREHOUSE BUSINESS PLANNING & CONSOLIDATION FINANCIAL SUPPLY CHAIN MANAGEMENT SUPPLY CHAIN MANAGEMENT SAP Business Applications ORACLE & MS SQL

16© Copyright 2014 EMC Corporation. All rights reserved. SAP Application Transformation Benefits Note: Based on EMC IT Internal Estimates LEGACY APPS RETIRED POINT-TO-POINT INTERFACES REDUCED TO 125 AIC INTERFACES Single Instance 300+ GLOBAL SITES >50% PERFORMANCE INCREASE 5X SCALABILITY 20X INTEGRATION THROUGHPUT

17© Copyright 2014 EMC Corporation. All rights reserved. Transformation Getting Started With EMC Global Services And EMC’s Partner Ecosystem Strategize Advise Architect Implement Manage Support

18© Copyright 2014 EMC Corporation. All rights reserved. Additional Resources EMC Global IT Lessons Learned Learn From EMC’s Own Journey To The Cloud For SAP Strategize With The SAP Solutions Practice At EMC Customized Workshops And Design Recommendations EMC Proven Solutions EMC Proven Solutions or ECN Community – Technology Centers And Live Demos EMC And SAP Technology Centers (CA, Santa Clara, CA; Hopkinton, MA; Cork, Ireland)

19© Copyright 2014 EMC Corporation. All rights reserved.

20© Copyright 2014 EMC Corporation. All rights reserved. ISRAEL'S LEADING INSURANCE, PENSION, AND FINANCIAL SERVICES GROUP X86 Standardized 100 % Virtualized SAP 300 % Increased Performance “ If you take the entire landscape which consisted of 56 servers, they are running today on 3 blades. We managed to save money on the Oracle side because instead of running 4 servers we consolidated to 1 blade. Performance was a major issue with SAP applications before the virtual world Replatformed database servers, application servers and middleware entirely to X86 infrastructure Chose EMC Symmetrix VMAX as the platform for this migration CHALLENGESRESULTS ” HAIM INGER Group Chief Technology Officer

21© Copyright 2014 EMC Corporation. All rights reserved. GLOBAL SPORTING GOODS COMPANY 30 Minutes Provision New Servers 289 % ROI in 3 years Increased Performance “ SAP on EMC hardware gives us increased performance and availability. With VMware technology we are now able to deploy more SAP functionality and applications faster. ” SAP organic growth was outpacing IT resources Needed better storage utilization Aging tape-based backup systems CHALLENGESRESULTS Chinh Van Senior Manager, Global ERP Systems 60 % $1.8 M In Savings

22© Copyright 2014 EMC Corporation. All rights reserved. PHARMACEUTICALS SCIENCE, RESEARCH AND MANUFACTURING Reduction of data center footprint 50 % SAP backups from days to hours “ With the Vblock System our SAP team had Supply Chain Management live in less than 90 days versus six months previously. With Data Domain we have reduced SAP backup from 26 hours to 3 hours. ” Global expansion and data center growth required consolidation of IT and greater data protection Tape based backup could not backup SAP within 24 hours CHALLENGESRESULTS JAMES HOUSTON Vice President Shared IT Services Accelerated SAP service delivery from months to a few hours Full daily backups vs. weekly reducing risk exposure 8x FASTER