S OLAR C O P HILANTHROPIC P ROPOSAL a partnership with L EIGH M C K ENZIE & A USTIN S HVARTS

C OMPANY B ACKGROUND We are SolarCo – a solar power company headquartered in Philadelphia. Our company designs, installs, and sells solar energy systems to residential and commercial customers. We currently serve PA, NJ, NJ & MD. Our corporate mission is to make clean energy available to homeowners and businesses at a lower cost than traditional energy sources.

T EASER As a triple bottom line company, we believe very strongly in a business model that focuses on people, planet and profit. A partnership with Habitat Philadelphia will undeniably benefit the people and planet aspect, while profits will come in the future.

R ECOMMENDATION We will donate 2.5% of SolarCo’s pre-tax profits to buy and install solar panel systems on new Habitat Philadelphia houses, which will help us improve employee relations and gain positive publicity.

C HARITY P ROFILE Habitat for Humanity Philadelphia ServicesBuilding simple, decent and affordable housing HeadquartersPhiladelphia, PA Year Founded 1985 MissionTo transform lives and our city by building quality homes in partnership with families in need. Local ImpactHabitat Philadelphia has built 168 homes Financial Efficiency 84% of funds directly benefit its programs & services 7.0% of funds are assigned to fundraising costs 9.0% of funds are assigned to administrative costs Source: Habitat Philadelphia Annual Report 2012

O RGANIZATIONAL S YNERGIES Attach our name to HFH, resulting in positive publicity Operate in Philadelphia HFH seeks cost- efficient energy solutions SolarCoBoth Habitat for Humanity Environmental Sustainability

P ROPOSAL ‘R OAD M AP ’ FOR 2014 Donate - purchase and donate solar panel systems (tax-deductible contributions) Volunteer – SolarCo employees will install the systems (strengthen loyalty) Educate – sponsor unveiling events to teach the community about solar power Publicize – news and social media (improves brand awareness & reputation)

F INANCIAL I NVESTMENT Impact: $8,000 solar panel system per house (parts & labor) 5 houses in $40,000 As profit grows, we will help more families each year 8 installations in installations in 2017 Positive publicity will drive new customers, higher revenues and profits

P ROPOSAL S UMMARY Our corporate missions and values align Affordable and sustainable clean energy 5% donation will not hinder our growth Employee engagement opportunities Philanthropic team building Educate community on solar energy Positive publicity from local news and social media will improve SolarCo’s brand awareness and reputation