1. Carol, Geric, Jeremy, Max, Sophie
Greenergy
Carol, Geric, Jeremy, Max, Sophie

2. Need Fossil fuels Energy bill
One time payment for green energy as opposed to a monthly payment for fuels
According to patterns of human usage of fossil fuels, the world will run out of them in approximately years
Fossil fuels cause climate change and acid rain. Both harm all forms of life, both on land and aquatic.

3. Mission
Make green energy affordable and accessible to all people, helping eliminate fossil fuel consumption from society.

4. Overview Cheaper green energy modules
2006, only 30,000 homes used solar
By 2020, predicted 3.3 million homes using solar
**But these numbers will be growing at an even greater rate with the addition of our cheaper Greenergy modules to the American green-energy market.

5. Business Model Canvas Companies that sell green energy modules in bulk
Donors
Investors
Controlling each part of the production and delivery process to drive down costs
Pains: High energy cost, expensive installment, taking painstaking measures to conserve energy
Gains: More savings, more efficient energy, more environmentally friendly (social status)
Keep: Membership benefits
Grow: Incentivize them to donate
Rural landowners
Environmental activists
Get: Social media advertising, TV advertising, friends and family, smart-advertising
Environmental activists/donors
Kickstarter campaign
Investors
Fundraisers
Buying cheap modules through bulk
Buying energy modules in bulk and selling them for lower than retail

6. Customer Archetype Profiles Customer Interviews: 10
- Middle-aged suburban homeowner, would pay for green energy if more affordable with less regulations
Customer 2
- Middle aged house owner who wants to improve her energy system but is concerned about the price
Customer 3
- Middle aged upper middle class house owner - Would pay more for green energy but current prices are too high
Customer 4
Old age, very energy conscious but skeptical about efficacy of green energy
Customer 5
Middle aged - apartment owner, wants to get green energy but the price is simply too high

7. Total Addressable Market
Over 30 million housing units in rural and small town communities in America
30 million households using Greenergy
Trends these days turn toward “greenergy” sources

8. What We Learned
Hypothesis: People don’t convert to green energy because of the lack of affordability and accessibility.
Experiments: We interviewed ten people total to see their opinions on environmental awareness, green energy, and what has prevented them from converting.
Results: Most people cared about decreasing their energy bill and felt the need to lower it. They also cared about being environmentally friendly, but tended to either not have control over their energy source or lacked accessibility to modules.