1. STA Travel and Planeterra Launch 10th Feb, 2010

2. Corporate Social Responsibility What will we do to change this? We are entering a new partnership… The 2009 Results for Engage told us 52% of you thought STA Travel was committed to being a responsible corporate citizen This is 20% below the External norm

3. www.planeterra.org

4. Planeterra will help guide STA Travel on: Corporate Social Responsibility and Sustainability Triple Bottom Line Business Model Responsible Travel Ideas and Practices Voluntourism and Volunteer Products

5. Triple Bottom Line is better and more simply known as: People - Planet - Profit Adding social and environmental values to the traditional economic measures (profit) of a company’s progress and success. A rethinking of every facet of the way we operate to give the same importance to protect the environment and interest of local people and cultures that has always been given to our finances. People - Planet - Profit

6. Responsible Travel Minimises negative economic, environmental and social impacts Generates greater economic benefits for local people and enhances the well-being of host communities Makes positive contributions to the conservation of natural and cultural heritage and to the world's diversity

7. Responsible Travel Provides more enjoyable experiences for travellers through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues Is culturally sensitive, engenders respect between tourists and hosts, and builds local pride and confidence

8. Over 30 community development and conservation projects around the globe These projects provide a place for travelers to truly give back and experience local communities through voluntourism Voluntourism

9. . Organising local fundraising events leads to direct change in the destinations our own travelers visit. $50 restores a blind person’s sight in Tibet. You can make a direct difference in people’s lives…

10. Travelers Local residents Media and Public Colleagues Industry Partners Environment Local partners NGO partners Our Triple Bottom Line Strategy and Partnership with Planeterra Touches Every Aspect of STA Travel

12. has evolved…

13. What’s Next - Timelines Key MilestonesTimeline Phase 1 – Internal Launch Launch Planeterra and the most amazing job in STA Travel, identify champions across the globe. Feb - April Phase 2 – Responsible Tourism Manager starts Driving it forward and starting Planeterra days, newsletters, develop product for new voluntourism brochure April - June Phase 3 – External launch Launch of new voluntourism product July

14. The Most Amazing Job in STA Travel Full details available and applications open - 12 Feb Video submissions Written application Finalists selected 3 Mar Selection day Mid March Announce End of April Start London 26 Apr for 1 year

15. Champions Full details by the end of February Champions selected by divisional HR by the end of March

16. 52 weeks of Projects 52 people will visit a project in the first year! Awarded for individual achievements through fund raising Familiarisation Trips Opportunity to apply for a place Full details out in April Daily video blogs to be taken to share with the rest of STA Travel

17. How we will raise funds? Give As You Earn Colleague events Customer events Colleague donations Customer donations % of Margin from Voluntours

18. Question time