Changing Practices of Artistic Production and Consumption CCCH9017 People, Propaganda and Profit: Understanding Media in China Ling-Yun Tang, Dept. of.

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Presentation transcript:

Changing Practices of Artistic Production and Consumption CCCH9017 People, Propaganda and Profit: Understanding Media in China Ling-Yun Tang, Dept. of Sociology, HKU November 17, 2010

Objectives Does Mao still matter? Artistic production and consumption Concluding thoughts

Does Mao still matter?

Revolutionary fervor “Great Teacher, Great Leader, Great Commander, Great Helmsman” Center of “pre- digital” mass media Paraphernalia

Mao badges: “Red, shiny, bright” Began circulating in 1930s-40s = loyalty to Mao and revolutionary cause 5 billion produced See: aofever.htm

Revolutionary songs a/CRSongs/crsongs.htmhttp:// a/CRSongs/crsongs.htm

“Mao fever” in 1990s After temporary ‘cooling off’ period in 1980s, popular revival of Maoism after 1989 Re-emergence of paraphernalia Positive feelings associated with Mao Nostalgia or defamation?

The East is Red, pop version (1990) heidelberg.de/conf/propaganda/musik.ht mlhttp:// heidelberg.de/conf/propaganda/musik.ht ml

Egg on Mao Fear of defaming Mao not limited to China Linkages between China and rest of the world through –Internet –Business

Artistic interpretations of Mao Zhang Hongtu, The Last Banquet, 1989

Zhang Hongtu, Bilingual Chart of Acupuncture Points and Meridians (Front and Back), 1990

Censorship that sells? Huang Rui, Chairman Mao 10,000 Years, 2006; the red curtain

Gao Qiang, 2006

Weakening state control? Technology Administration Property rights Consumer rights Yet persistence of repercussions…

Official media policy Citizens must defend “the security, honor, and interests of the motherland” GAPP and SARFT (under CPD) –no explicit mention of art Art, like media, is challenge to state control

Art goes mainstream

From cultural propaganda to culture industries State agenda to spur economic growth : art as tool of state 2000s: art as investment Culture as means to an end

Art in the global market New opportunities abroad and at home Politics moves to background From “officialdom” to “semi-officialdom” –Showing in malls, bars, factories, streets –Galleries, auctions Using media to promote individual careers

The global reach of art Artzinechina.com (Shanghai) Artnet.com (Berlin) Saatchionline.com (London) Art Asia Pacific (New York) Yishu (Vancouver) Orientations (Hong Kong) Contemporary Art and Investment (Beijing)

Consumer revolution Chinese bubble bursting January 2009 France24: 4o&feature=relatedhttp:// 4o&feature=related Christie’s predicting upswing April 2010 Reuters: KbtP0gAhttp:// KbtP0gA

Concluding thoughts Maoism still central to ruling ideology… Pop cultural and artistic trends chipping away at message

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