Mary Lou Roberts BASICS OF SOCIAL MEDIA November 2007.

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Presentation transcript:

Mary Lou Roberts BASICS OF SOCIAL MEDIA November 2007

Mary Lou Roberts WHAT DOES “SOCIAL MEDIA” MEAN TO YOU ? January

Mary Lou Roberts MARKETER TALKS CONSUMER LISTENS (MAYBE) November WHERE WE’VE BEEN -THE MASS MEDIA MODEL Repurchase/Regular UseTrialPreferenceLikingComprehension/KnowledgeAwareness

Mary Lou Roberts November WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS Many Communications Channels (Young) Consumers Ignore Traditional Media Traditional Communications Increasingly Ineffective

Mary Lou Roberts WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS March

Mary Lou Roberts SOCIAL MEDIA November  Discussion Boards/ Forums/ Chat Rooms  Clubs/ Groups/ Communities  Review/ Rating Sites  Direct Feedback (Solicited)  Blogs  RSS  Social Networks  Personalized Search (Tags or Search-Engine Powered)  Wikis and Other Collaboration Tools  Podcasts  Virtual Worlds  “Mash Up” “Web 1.0” “Web 2.0”

Mary Lou Roberts KEY STRATEGY ELEMENTS January

Mary Lou Roberts The Semantic Web??? WEB 3.0 ??? March

9

Mary Lou Roberts THE PRO March

Mary Lou Roberts and THE CON March However, marketers still admit they don’t know enough about it. This was evident in results from a November 2008 MENG social media study showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.

Mary Lou Roberts A B2C BRAND MARKETER’S VIEW January

Mary Lou Roberts INSIGHTS FROM B2B MARKETERS January

Mary Lou Roberts WHAT ARE SOCIAL MEDIA IMPLICATIONS FOR MARKETERS? January

Mary Lou Roberts Many-to-Many Continuous Interaction Open/Transparent Consumer Chooses Content Marketer Must Provide Content – On Demand – With Permission November NEW APPROACH

Mary Lou Roberts November AN INTERACTIVE VISION BECOME PLACE WHERE LIKE- MINDED PEOPLE CONNECT ENCOURAGE CONTRIBUTION INCORPORATE INTERACTIVITY LISTEN ENGAGE

Mary Lou Roberts FOR 2009? January