Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 1 Section 13.

Slides:

Advertisements

Similar presentations

©2012 CBS Interactive Inc. All rights reserved. Track Product SKU Penetration in the Channel.

Advertisements

Track Product SKU Penetration in the Channel

Define market segmentation.

Concept The various components of the marketing mix must be mixed into a value proposition as per customers requirements Price has to be carefully meshed.

SETTING YOUR TARGET MARKET. Setting the Target Market The target market for a product is the type of person you are hoping to attract to buy your product.

Producing and Marketing Goods and Services

PRACTICE EXAM PERFORMANCE INDICATOR Sandy opened a small business that carries a very wide variety of products of varying qualities at many different.

EVERMark Self-Stick Dry Erase Board Resurfacing Film™ The best board resurfacing option on the market Saves money High quality guaranteed surface Easy.

Norton UniversityE-commerce in Action1 PART THREE E-commerce in Action.

Retailing Management 8e© The McGraw-Hill Companies, All rights reserved CHAPTER 2CHAPTER 1CHAPTER 13 Buying Merchandise CHAPTER 13 McGraw-Hill/Irwin.

TRIHADI PUDIAWAN ERHAN Universitas Pembangunan Jaya

Seminar Pemasaran Seminar Pemasaran Konsep Marketing.

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 1 Section 8.

“You cannot be all things to all people”

The Role of IMC in the Marketing Process © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Channel of Distribution

Student Version.

Strategic Planning: Gaining a competitive edge. Marketing Marketing has two facets – A philosophy, an attitude, a perspective, or a management orientation.

1 General Sales Meeting Presentation for Mark-it Self-Stick, Dry-Erase Products Sales Representative Version.

New-Product Development and Product Life-Cycle Strategies

Marketing Management Chapter 01.

Marketing Channels and Supply Chain Management

MARKETING MANAGEMENT.

The Four Conditions for Perfect Competition

Chapter 16 Direct Selling & Direct Marketing Channel Systems.

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 1 Section 6.

Marketing Management 1 st of June Marketing Channels.

การจัดการช่องทางการจัดจำหน่าย Distribution Channel Management

Session Outline Differentiation and Positioning Market Segmentation

Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

Business Simulation Seminar Introduction to the Advanced Marketing Module.

1 Positioning Your Product or Service in a Competitive Marketplace Carl Thompson Rose Group Marketing.

Designed & developed by E4 SBA SEMESTER ONE SESSION 2 BASICS OF MARKETING- I BASICS OF MARKETING – 1 SESSION 2 Key terminologies.

MGT-519 STRATEGIC MARKETING AAMER SIDDIQI 1. LECTURE 22 2.

1 General Sales Meeting Presentation Mark-it Self-Stick, Dry-Erase Products for the Troy Sales Representative Version I Proprietary material for use by.

Segmentation, Targeting and Positioning. Divide a market into separate groups.

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 1 Section 2.

What is a Product Life Cycle?  The marketing theory that a product moves through different stages of life, from birth to death.  Every decision impacts.

Marketing Management 18 April 2011.

2-1 Environmental Analysis  Managers must understand how the environment affects their organization  It is difficult to predict how certain events will.

Testing the Concept. Objectives Define and conduct a feasibility analysis Define and conduct a feasibility analysis Create a competition grid Create a.

Section 1.1 Marketing and the Marketing Concept Chapter 1 marketing is all around us Section 1.2 The Importance of Marketing Section 1.3 Fundamentals of.

3.05 Entrepreneurship 1 CONDUCT MARKET ANALYSIS. MARKET ANALYSIS What Is It ? An evaluation of the market for a company's goods and services. For example,

P LACE Unit 3 Topic 3.1. T HE MARKETING MIX : PLACE What is place?: Where the product is sold How it gets to the customer – otherwise known as distribution.

2 pt 3 pt 4 pt 5pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt 2pt 3 pt 4pt 5 pt 1pt 2pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4pt 5 pt 1pt Free Enterprise System Competition.

Developing Marketing Strategies and Plans Marketing Management, 13 th ed 2.

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 1 Self-Stick, Dry Erase Products.

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer.

Perfect Competition Chapter 7. Competition How do you face it in your lives? How does it affect the economy? In Boxing, what would make competition perfect?

* * Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.

Marketing Essentials Economic Utilities.

Call us on Toll-Free. Call Us Now Toll Free.

Toll Free Toll Free.

Call us on Toll-Free Call Us Now Toll Free.

Chapter 9 (Sections 9.1 and 9.3)

Remember to try and vary your answers – not all answers can end in “that will increase sales revenue and improve profits” FIRST YOU MUST check exactly.

BUSINESS MARKET & BUSINESS BUYER BEHAVIOUR

Understanding Product/Service Positioning

Understanding Product/Service Positioning

Recover Yahoo Mail Password Forgotten Password

Call On Toll-Free We Serve for 24*7 hours.

Marketing Channels and Supply Chain Management

Business Simulation Seminar

Marketing Channels and Supply Chain Management

VALUE PROPOSITION + BRAND POSITIONING

Presentation transcript:

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 1 Section 13

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 2 Competitive Product Information

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 3 Competitive Products – General Information 50 There are a couple of competitors in the marketplace that market a limited number of reuseable, self-stick dry- erase paper products. Two companies offer two SKUs and are limited to small format sheets (8 ½ x 11). Gowrite! products and InVision have made some inroads into Staples and Office Depot. They can also be found in the School Specialties catalog and some small school supply dealers.

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 4 Competitive Products – Specific Gap Information Products offered are limited to paper sheets and rolls. Dry-erase quality is good lacks the high gloss surface of the Mark-it products. Gowrite!’s dry-erase surface “ghosts” easily and images are sometimes difficult to erase. Adhesive tends to leave behind a surface residue when removed. 51

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free *

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 6 Section 14

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 7 Customer and Associated Product Information

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 8 Mark-it Paper Products Target Market Drivers Many end-users and distributors will be driven by the lower cost of paper. Paper products are more of a disposable/consumable product and will have more appeal to the various mass merchandisers. Paper will also serve a wider market segment within several different channels. 57

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 9 Mark-it Paper Products Target Customers Designed for sales through school and office products dealers and catalogers. Mass merchandisers and other retail/mass merchandise outlets. Arts & crafts dealers, hobby, drug and toy distributors.. 57

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 10 Mark-it Film Products Target Market Drivers Film is very durable and delivers a superior long lasting dry-erase surface for the money. Film’s self-stick adhesives are also a bit stronger than those of the paper products. Film is less influenced by temperature and humidity. Once installed it stays installed. 58

Troy School & Office Products * 421 S. Union Street Troy, Ohio * Toll Free * 11 Mark-it Film Products Target Market Drivers Mark-it Film is more expensive than the paper products and is designed to serve the more demanding requirements of every day use. Film is very durable and delivers a superior long lasting dry-erase surface for the money. Film’s self-stick adhesives are also a bit stronger than those of the paper products. Film is less influenced by temperature and humidity. Once installed it stays installed. 59