1. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 1 Self-Stick, Dry Erase Products

2. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 2 Self-Stick, Dry Erase Products from Alternate Cover Page

3. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 3 Welcome & Introductions

4. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 4 Agenda 1.Tell the Story 2.Market Growth 3.Product Concept 4.Easel Pad 5.Sheet Products 6.Roll Products 7.Sales Promotion 8.Website 9.POP & Merchandising 10.Catalog Information 11.Topic Review 12.Q&A Lunch Discussion 13.Competitive Information 14.Market & Product Driver Issues 15.Planning Issues 16.Final Q & A 17.Wrap-up issues

5. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 5 Section 1 Since page counts & content are in flux I have put these Section Markers in the presentation to aid in my identification of section breaks. They can be taken out of final. Also you will see temporary Page Numbers at the top of sheets to correspond with the outline.

6. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 6 Traditional Dry-Erase Products 4a

7. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 7 Alternate Stock Photos Available to Choose From

8. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 8 New Dry-Erase Technology has led to: Dry-erase surface products are usually identified with large hardware style boards or other display style products. They’re found in many locations like offices, schools, homes, restaurants, hotel conference rooms etc. Dry-erase “boards” tend to be costly, lack portability and are not considered a consumable product. 4

9. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 9 New Dry-Erase Technology has led to: Ability to put a high quality, low cost dry-erase coating on several portable substrates. Refined coating techniques have enabled several new product types to be developed. Products that are very different from the traditional dry- erase surface products found today. 5

10. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 10 New Dry-Erase Technology These developments will lead to a variety of new ways we look at dry-erase imaging methods in the future. Creation of category of “consumable” dry-erase imaging products. These products are inexpensive, extremely portable, reusable, disposable and require no special installation or assembly requirements. 6