SUSTAINABLE TOURISM IN YOUR BUSINESS A BUSINESS CASE

SUSTAINABLE TOURISM >Learn about sustainable tourism (environmental and social impacts) and how it can benefit customers, destinations and the company >Learn about the Travel Foundation and how its projects help sustainable tourism >Explore how to communicate this to customers >Find out how to improve the environment and society through how we do things at work >Agree what action to take >Have fun and win! TODAY’S AIMS

BENEFITS OF SUSTAINABLE TOURISM Great holidays that help people and the environment, so there will be great holidays in the future.

SUSTAINABLE TOURISM GOOD FOR… >Customers >Destinations >And our business

SUSTAINABLE TOURISM OUR CUSTOMERS >Protecting the product >unspoilt destinations (pollution, water scarcity, extreme weather) >unique character (unsympathetic development, imported goods and culture) >Experiences and adventure >different cultures, foods, ways of life >Being welcome

SUSTAINABLE TOURISM OUR DESTINATIONS >Staying desirable >as a place to visit >as a place to work >as a place to live and raise a family >…over the long term

SUSTAINABLE TOURISM OUR BUSINESSES >Good management – cost savings, future proofing >Getting passionate – innovation, excellence >Building a brand

SUSTAINABLE TOURISM THE EFFECTS OF GETTING IT WRONG Beach erosion in Vietnam due to developing hotels too close to the beach

CLIMATE CHANGE PUTS TOURISM AT RISK >Seaside – beach erosion, sea level rise, sea surges and storms, reduced fresh water supply. Where will the new destinations be? >Mountains – shorter winter sport seasons, demand for higher altitude resorts. Longer summer seasons? >Stormy weather, droughts, heatwaves – cancelled holidays, rescues, rebuilding SUSTAINABLE TOURISM THE EFFECTS OF GETTING IT WRONG

WASTING RESOURCES IS A WASTE OF MONEY >Energy >Water >Raw materials and products >Taxes and fines SUSTAINABLE TOURISM THE EFFECTS OF GETTING IT WRONG

SUSTAINABLE TOURISM THE EFFECTS OF GETTING IT WRONG SOCIAL EFFECTS Communities and staff who think they are not being treated fairly and with respect won’t welcome our customers. What might this cost us?

SUSTAINABLE TOURISM THE EFFECTS OF GETTING IT WRONG LOST BUSINESS A significant proportion of holiday-makers are: - worried about the impact of their holidays (26%) - worried about climate change and holidays (23%) - seeking more ‘authentic’ experiences (54%) - would choose a hotel with a green award, if available (a 9% preference)

HAPPY ACCIDENT? GOOD PLANNING!

WITH THE TRAVEL FOUNDATION CHANGING LIVES

SUSTAINABLE TOURISM WHAT’S IT ALL ABOUT? The Travel Foundation is a charity that cares for our favourite destinations

SUSTAINABLE TOURISM THE TRAVEL FOUNDATION… …helping to protect the natural environment, traditions and culture

SUSTAINABLE TOURISM THE TRAVEL FOUNDATION… …improving the lives of local people

SUSTAINABLE TOURISM IN THE CARIBBEAN… >Simple ‘fixes’ – protecting precious coral reef with buoys >Protecting endangered nesting turtles – so they can make their way from the sands to the sea!

SUSTAINABLE TOURISM >Helping hunters become guides…

SUSTAINABLE TOURISM IN GAMBIA… >Demonstration farm to train farmers to grow high quality fresh produce

SUSTAINABLE TOURISM IN TOBAGO… >Helping farmers sell fresh, local produce to the hotels >Helping children to grow organic herbs to sell to the hotels

SUSTAINABLE TOURISM IN SRI LANKA... >Regenerating Tsunami effected region >Keeping the Bobbin lace making craft alive

SUSTAINABLE TOURISM IN CYPRUS… >Bringing income to marginalised villages

SUSTAINABLE TOURISM HELPING THE TRAVEL INDUSTRY >Delivering guidelines and training >Taking effective action on sustainable tourism

SUSTAINABLE TOURISM EXTERNAL GRANTS… >Funding for projects >Replicating these ideas >Focus on Carbon Reduction >Guidelines on website

SUSTAINABLE TOURISM WHO BENEFITS? >Our customers >Our business >The people and the places our customers love to visit!

You can do your bit and help change lives. You only have to be confident to talk to customers about the benefits of sustainable tourism and check that customers are happy to make the small donation (if applicable). THANK YOU YOU ARE THE KEY…