SONY PROFESSIONAL VPL-HW30ES Introduction Affordable 3D Home Cinema Projector

SONY PROFESSIONAL Sony’s “authenticity” in 3D Prohibited to use these picture for publication. 3D is Sony Data from Future Source as of June 2011 : Home PJ 5K-10K USD price range in Europe Oct Mar 2011

SONY PROFESSIONAL Sony’s “authenticity” in 3D Prohibited to use these picture for publication. Product Positioning Standard High Flag Ship Casual (720) Entry(1080) Middle Pursuing Picture quality High Low Significant concern Capability Price ≦ ,000-2,0002,000-3,000 3,000-5,0005,000-10,000 ≧ 10,000 Euro HW20 VW90ES HW30ES NO.1 Market share in high end category!

SONY PROFESSIONAL VPL-HW30ES −Applications: −Entry 3D solution for home cinema users. −Bright 2D & 3D picture for watching movie in living room condition. −More Cinematic Experience by SXRD which realize Film-like picture. −List Price: VPL-HW30ES : around 2,780 Euro (exc VAT) TDG-PJ1 (3D Glasses) : around 85 Euro (exc VAT) TMR-PJ1 (3D Transmitter) : around 60 Euro (exc VAT) VPL-HW30ES with 3D Accessory Kit* : around 2,940 EU (exc VAT) LMP-H202 : 320 Euro ( exc VAT ) −Contract: −3 years prime support warranty −Availability: −July 2011 ModelMain Specification VPL-HW30ES 3D SXRD Projector, High Frame Rate SXRD Panel ( Full HD ), Dynamic Lamp Control, Contrast Ratio 70,000:1, Brightness 1,300 lm, MotionFlow TDG-PJ1 Improved Grasses for both 3D brightness and weight. TMR-PJ1 Improved 3D Transmitter which cover wider up to 9m. VPL-HW30ES with 3D Acc Kit VPL-HW30ES with 2 x TDG-PJ1 and 1 x TMR-PJ1

SONY PROFESSIONAL VPL-HW30ES– Target Market Living Theatre As a 2nd display in living room. Not complete dark room a lit brighter condition Enjoy not only movie but also game and PC contents Dedicated Dark room Theatre Dedicated dark room for home cinema lover Enjoy mainly movie titles in the room Picture quality is very important

SONY PROFESSIONAL Sales Point at a glance Dynamic Lamp Power control Technology NEW!! Less Cross talk : Sony SXRD 240Hz Panel Drive New 3D Glasses and Transmitter NEW!! Independent 2D / 3D Picture mode NEW!! 3D SXRD Panel MotionFlow Advanced Iris3 Flexible Picture setting High Picture Quality Superb Low Fan Noise “22dB” New remote commander NEW!! Adjustable Lens Shift RCP (Real Color Processing) Ver.2 NEW!! Panel Alignment Function Cinematic Experience

SONY PROFESSIONAL Sales Point 1 – 3D −Bright 3D: −Dynamic lamp control technology −1300 ansi lumen brightness −Less Cross talk : −240hz panel drive −Active shutter glasses −Frame-sequential method −New optional 3D Glasses and Transmitter : −Glasses : Lighter and Brighter. −Transmitter : Wider coverage ( 9m ) −Flexible 3D setting: −Independent 2D-3D picture modes −3D up conversion −3D depth and brightness adjustment −Multi 3D format playable

SONY PROFESSIONAL Sales Point 2 – High Picture Quality −SXRD Panel: −Film-like Reproduction / Less screen door −Good Contrast Ratio −Fast Response Speed −MotionFlow: −Doubles the number of images displayed on the screen per second −Reproduces dramatically sharp and smooth motion −Reduces the image motion blur for a crisper image −Advanced Iris3 : −Improved black level with keeping Peak brightness to optimize both Iris control volume and Auto Contrast Enhancer −Auto Contrast Enhancer automatically synchronize with scan of the movie −New Picture mode: −New Photo mode −New Game mode

SONY PROFESSIONAL Sales Point 3 –For Cinematic Experience −Superb low fan noise “ 22db “: −Advanced air discharge system −You can concentrate on a movie or game in a quiet environment without distraction. −Flexible picture setting: −RCP version 2 enable you to adjust the colour more precisely −New gamma curve / black & white adjustment −Other useful functions −Adjustable manual lens shift −Panel alignment function −AMX protocol and control 4 certified / RS232C port −New Remote Controller 1

SONY PROFESSIONAL Optional Accessories Projector Lamp LMP-H202 (for replacement) Projector Suspension Support PSS-H10 3D Glasses TDG-PJ1 3D Transmitter TMR-PJ1

SONY PROFESSIONAL Warranty – Prime Support 3 years warranty Cover for three years – from the product purchase date. Specialist telephone support – an exclusive multi-lingual telephone helpline staffed by technical experts with detailed understanding of projector products. Collect-and-deliver repair service – if your problem cannot be resolved via the helpline, we’ll activate our no-hassle collect-and-deliver repair service. All financial costs are covered – parts, labour and logistics to and from our state-of-the-art European repair centres. PrimeSupport will be provided through the Sony accredited partner. With VPL home projectors, PrimeSupport also includes: Free loan unit – you’ll receive a free loan unit of similar specification if repairs are likely to exceed 10 working days, minimising your disruption.

SONY PROFESSIONAL End Further detail information: Contact Sony account manager.