1. 2007 Television Products Pre Open House Training

2. Motionflow™ 120Hz

3. Doubles the number of images displayed on the screen per second Analyses objects, speeds and movement to create new images Inserts the new created images for smoother motion in movies and sports Motionflow 120Hz is a new Sony-unique technology that dramatically reproduces sharp and smooth motion like never before on LCD television. Compared to conventional 60Hz LCD television, Motionflow 120Hz allows the television to display twice as many images per second, doubling the 60Hz frame rate to 120Hz. In marked difference to other products, this Sony-unique algorithm creates completely new images based on the incoming signal, and inserts them between the original frames to reproduce smoother, sharper motion. This dramatically reduces motion artifacts such as judder, a phenomenon in which objects jump from one position to the next instead of flowing smoothly. The result is a revolution in motion reproduction for LCD television. In order to precisely calculate objects travelling at different speeds and directions, Motionflow 120Hz uses a newly-developed algorithm to detect and follow specific objects as well as the movement of the overall scene.

4. Smooth Picture Motion Smoothness of pictures in motion depend on: 1.Panel response time ๐BRAVIA/SXRD TVs still boast some of industry’s fastest response time –Number & quality of images displayed every second ๐Current NTSC standard: 60 frames/sec

5. Sony Unique Frame Creation High Frame Rate Creates “new” frames via a real time process from the adjacent frames. These are then inserted between the original frames to realize smoother motion. Display more images per second Double the number of images (frames) that can be displayed on the screen every second  NTSC Broadcast: 60fps > 120 fps  Movie: 24fps > 120fps High Frame Rate

6. Motionflow™ 120Hz – Sharp Motion Newly created frames provide crisp reproduction of fast moving objects. NEW!NEW! Conventional LCD TV BRAVIA™ TV with Motionflow ™ 120Hz Time 0/60 sec 1/60 sec 2/60 sec 0/120 sec1/120 sec2/120 sec4/120 sec3/120 sec

7. Motionflow™ 120Hz – Smooth Motion NEW!NEW!NEW!NEW!NEW!NEW!NEW!NEW! Conventional Camera Panning (24p content) NEW!NEW!NEW!NEW!NEW!NEW!NEW!NEW! Motionflow™ 120Hz 0/24 sec1/24 sec2/24 sec Newly created frames provide smooth motion of fast moving objects.

8. How do objects move on a TV? 2/60 sec3/60 sec4/60 sec Time 1/60 sec On a non interlaced TV, the image (frame) on the screen is refreshed every 1/60 second.

9. How do objects move in a movie? 2/24 sec3/24 sec1/24 sec On a standard a TV, a new image (frame) is displayed every 1/24 second, as movies are shot at 24fps. Duplicate time

10. High Frame Rate Creation On a High Frame Rate TV, the image (frame) on the screen is refreshed every 1/120 second, twice as often as on a non-interlaced TV. 2/120 sec NEW! Frame 1/120 sec Existing Frame 4/120 sec NEW! Frame 3/120 sec Existing Frame 6/120 sec NEW! Frame 5/120 sec Existing Frame 7/120 sec Existing Frame Time 8/120 sec NEW! Frame

11. High Frame Rate Creation 1/120 sec 11/120 sec On a High Frame Rate TV, a different image (frame) is displayed every 1/120 second. Up to 4 “new” frames are created. time Existing Frame NEW! Frame Existing Frame NEW! Frame Existing Frame