1. 1 High-Definition Home Cinema Projector PT-AX100

2. 2 Brand NewRemote control Horizontal and vertical shift + 2x optical zoom Lens PT-AX100Model no. Oct. 2006Availability 6000:1Contrast 2,000 lumens w. Light Harmonizer Brightness 1280 x 720 (native)Resolution 0. 7” LCD panels (16:9 aspect ratio)Display device PT-AX100 - Outline

3. 3 20012003 PT-AE200 PT-AE300 PT-AE100 Wide 480p 700 lm 500:1 Wide 480p 700 lm 700:1 Wide 960*540 800 lm 800:1 2002 2004 Smooth Screen Pioneer in Home theater Category. PT-AE500 Wide 720p 850 lm 1300:1 Smooth Screen Hollywood Picture Quality PT-AE700 Wide 720p 1000 lm 2000:1 Dynamic Iris Cinema color Management 2x Lens HV Lens Shift Smooth Screen Hollywood Picture Quality BEST BUY What Projector Best Home Theater Projector 2005 Wide 720p 1100 lm 5500:1 Learning Remote Control PT-AE900 Dynamic Iris Cinema color Management 2x Lens HV Lens Shift Smooth Screen Hollywood Picture Quality AE Series History

4. 4 © 2005 Pacific Media Associates Questionnaire to the potential user who has PTV or FPD. （ n=252 ） 2005 Pro/Con PJ End- One light turned off in the evening 24% Lights turned off in the evening 19% Blinds/curtains open in the daytime 14% Multiple lights on in the evening 6% Blinds/curtains closed in the daytime 37% Users Review Summary 1.In Daytime: 51% 2. In Bright environment : 57-81% Question ： What kind of environment do you watch Entertainments?

5. 5 NEW AX series More Fun, More Emotion in Bright Condition Casual Theater

6. 6 ・ Flexible setup ・ Simple operation Ease of Use High lumen, Ambient Light Flexibility AX100 Product Concept Hollywood Picture Quality Casual Theater PT-AX100

7. 7 High lumen & Light Harmonizer *2,000lumens + High lumen & Light Harmonizer *2,000lumens +High quality image in your normally lit room Hollywood Picture Quality ~ +Pure Color Filter +Smooth Screen +Dynamic Iris Hollywood Picture Quality ~New and Improved~ +Pure Color Filter +Smooth Screen +Dynamic Iris Ease of Use +New Remote +Lens Shift +2x Zoom 1 2 3 AX100 Key Features

8. 8 High lumen & Light Harmonizer *2,000lumens + High lumen & Light Harmonizer *2,000lumens +High quality image in your normally lit room Hollywood Picture Quality ~ +Pure Color Filter +Smooth Screen +Dynamic Iris Hollywood Picture Quality ~New and Improved~ +Pure Color Filter +Smooth Screen +Dynamic Iris Ease of Use +New Remote +Lens Shift +2x Zoom 1 2 3 AX100 Key Features

9. 9 Outstanding 2,000-Lumen Brightness Panasonic specially developed an extremely powerful new lamp World’s brightest* 2,000-lumen brightness *For LCD projectors with native resolution of 720p, as of August 31, 2006

10. 10 High Lumen & Light Harmonizer Image are crisp, bright and vivid even in well-lit rooms. A 1,000-lumen class projector without Light Harmonizer The PT-AX100 with Light Harmonizer VS.

11. 11 Light Harmonizer Ambient Light Sensor (ALS) Light Harmonizer Circuit Gamma Curve Correction

12. 12 Light Harmonizer Without Light Harmonizer + Best picture brightness in any ambient lighting + Automatically adjusts the brightness of your screen

13. 13 High lumen & Light Harmonizer *2,000lumens + High lumen & Light Harmonizer *2,000lumens +High quality image in your normally lit room Hollywood Picture Quality ~ +Pure Color Filter +Smooth Screen +Dynamic Iris Hollywood Picture Quality ~New and Improved~ +Pure Color Filter +Smooth Screen +Dynamic Iris Ease of Use +New Remote +Lens Shift +2x Zoom 1 2 3 AX100 Key Features

14. 14 Enhanced H.W. Picture 2003 AE500 2004 AE700 Birth of H.W. Concept 1 st Generation 2 nd Generation - Pursue True Image - Start collaboration w. David Bernstein - Improve expression of black - Dynamic Iris 2005 AE900 3 rd Generation 4 th Generation ・ Hollywood Picture Quality in variable lighting Expanding H.W. Picture 2006 AX100 Flexible H.W. Picture Hollywood Picture Quality - Improve expression of white - Start collaboration w. Cinematographers

15. 15 Hollywood Tuning with AX100 23 rd -28 th July in Hollywood Mr. David Bernstein Colorist Mr. Steven Poster Director of photography

16. 16 Dynamic Iris Lamp Pure Color Filter Expand Color Space - Rich color reproduction - Enhanced black (Better sense of contrast) NEW Wide color gamut

17. 17 Smooth Screen Panasonic Patent + Smoother, more natural images + Improved screen detail Chicken wire effect PT-AX100 Conventional

18. 18 Dynamic Iris +Panasonic dynamic iris system changes an angle automatically frame by frame according to signals Richer blacks and more detailed image in low light More detailed images in high light Dark scenes Dynamic Iris : Closed Bright scenes Dynamic Iris : Open Screen Lamp Dynamic Iris Lamp Screen Lamp Panasonic Patent

19. 19 Dynamic Iris +Employs high-precision voice coil motors for iris control Smooth operation Quiet Excellent response +The same technology used for the image stabilizer of Panasonic movie and digital cameras  Accurate control of Dynamic Iris blades Iris control motors Voice coil motors are used for hard disk drives. New

20. 20 Dynamic Iris and Dynamic Gamma Director intended image Dynamic Iris Dark Scene or Real-time and concurrent processing Competitors Panasonic Actual contrast and dynamic range are narrow Dynamic Gamma Dark areas can be made darker while bright areas remain unchanged

21. 21 Expanding the Dynamic Range Black White AE900 Black White Brightness New lamp system Developed and manufactured by Panasonic New Dynamic Iris Panasonic Patent Bright scene is brighter Dark scene is richer, deeper black 6,000 : 1 Contrast Ratio 2,000 Lumens Brightness + Pure Color Filter Developed and manufactured by Panasonic AX100

22. 22 Dynamic Sharpness Control +Realizing less ringing in images +Dynamic adjustment according to images (Edge by Edge in a frame) PT-AX100Competitors Achieving both at the same time. Improved sharpness Reduced ringing Natural and proper adjustment of edges Ringing

23. 23 Scene-Adaptive Noise Reduction PT-AX100Competitors It effectively blocks regular noise and minimizes mosquito noise. Mosquito noise

24. 24 High lumen & Light Harmonizer *2,000lumens + High lumen & Light Harmonizer *2,000lumens +High quality image in your normally lit room Hollywood Picture Quality ~ +Pure Color Filter +Smooth Screen +Dynamic Iris Hollywood Picture Quality ~New and Improved~ +Pure Color Filter +Smooth Screen +Dynamic Iris Ease of Use +New Remote +Lens Shift +2x Zoom 1 2 3 AX100 Key Features

25. 25 AX100 Remote Control 1.Intuitive Control 2. Shows AX100 Concept 3. Energy Saving Light ・ Can be viewed in both dark room (THEATER ROOM) & lit room (LIVING ROOM) ・ Easy operation for projector beginners & semi-beginners ・ User friendly variable light illumination

26. 26 AX100 Picture Modes Hollywood’s Top Colorist David Bernstein supervised Cinema Picture Mode David Bernstein Ascent Media Hollywood’s top colorist David Bernstein supervised picture mode. Calm, gentle image setting for watching movies. Image setting emphasizing deep, rich color reproduction.. Suitable for older film classics. Image setting suitable for video sources such as music and concert videos. Image setting designed to faithfully reproduce the colors of the image sources. General image setting suitable for variety of image sources (such as sports and games). Image setting designed for maximum brightness. Image setting designed for clear reproduction of dynamic scenes. Suitable for action films and animated cartoons. ビビッドシネマ VIVID CINEMA THEATER ROOM LIVING ROOM ・ Picture modes recommended for viewing in dark rooms. ・ Picture modes recommended for viewing in lit rooms. Pure Color Filter On Pure Color Filter Off

27. 27 Approx. 3m/10’ Approx. 6m/20’ Projection example 100˝ diagonal 2x Optical Zoom 63% 25% 2x Optical Zoom & H/V Lens Shift Joy-stick operation H/V Lens Shift

28. 28 New Design Front View Top View New design fits well with any interior decor The cabinet has been completely redesigned. Its clean, simple styling and attractive pearl-white color fit well with virtually any room decor. The unit fits nicely on a shelf. Rear Panel

29. 29 Comparison HDMI x 1 Remote controller Horizontal(±25%),Vertical(±63%) 2 x Optical zoom lens 6,000: 1 2,000 lm 0.7” 1,280 x 720 PT-AX100 2 x Optical zoom lensLens Horizontal(±25%),Vertical(±63%)Optical axis shift 5,500:1Contrast ratio 1,100 lmBrightness 0.7” 1,280 x 720 LCD Panel PT-AE900Model ○ ―Light harmonizer ○ ―Pure color filter NEW 25dB ○ ○ Simple remote controller HDMI x 2 RGB(D-sub HD 15 pin) Component (RCA pin) Video/S-Video ALL in one remote controller Remote controller Component (RCA pin) ―Design 25dB Noise level (Eco-mode) ○ Smooth screen ○ Dynamic Iris HDMI RGB(D-sub HD 15 pin) Video/S-Video Terminals

30. 30 Hollywood Picture Quality in variable lighting High-Definition Home Theater Projector PT-AX100

31. 31 Thank you