Airport Inn Presentation to the Board Your Name Goes Here
Financial Report Revenues increased slightly but steadily throughout each of the first three quarters, and increased more significantly in the fourth – Holidays have a historical positive effect on fourth quarter revenues Internet reservations are replacing lost revenue from travel agent reservations – Trend is likely to continue Our marketing efforts should focus on Internet and Phone reservations, our two biggest sources of revenue
Year to Year Comparison
Graphical Analysis
The Future Revenues have increased significantly in past year – a trend we want to see continue Our goal is to increase reservations by 15%, almost double from last year’s growth – Additional marketing will focus on Internet and Phone reservations – Customer focus will be on business travelers who frequently use the airport – High-speed Internet access will be added to all rooms – Renovated lobby and business services area