Skills for a Sustainable Business Enterprise Social Media and PPC

What is a social network? “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as and instant messaging services.” Wikipedia, 2009 Incidentally – a social network…. How many social networks do you belong to/use? How many ‘social networks are there?

Lets look at that definition again!!! “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.” YOU DON’T HAVE TO BE INTERESTED IN EVERYTHING

Now to the web…. Let’s take a quick look at Twitter and Twitter Search Then some cool tricks on Facebook Finally… A cool video (why not….)

PPC Pay Per Click advertising When businesses want to advertise on websites such as Google, Facebook, Yahoo, Bing they use PPC

BENEFITS You are able to determine daily budget You define the amount you are willing to pay for each visitor If no-one clicks you don’t pay a penny Keyword targeting – remain competitive Use social media to target specific demographics

NEGATIVES What do you think are the negative aspects of PPC? How does PPC compare to other forms of marketing? Would PPC work for your business idea?

@Coventry_IAE