1. Social Networking Presentation to Department Heads January 21, 2010

2. Social Networking What is social networking? Why the County should consider utilization of social networks Risks involved Real world examples

3. Social Networking “A social network focuses on building and reflecting social relations among people, e.g., who share interests and/or activities. Most social networks are web based and provide a means for users to interact over the internet, such as e-mail and instant messaging.”- Wikipedia.

4. Social Networking What social networks are out there? FaceBook MySpace Twitter YouTube

5. Social Networking Why the County should network? Promote Recruit Announce

6. Social Networking Risks the County should be aware of: a) Hacking and viruses b) Customer expectations c) Disgruntled individuals Prevention: a) Management of the site / service must be a daily event b) Recognize that the environment is susceptible to hacking

7. Social Networking Examples Facebook http://www.facebook.com/AlamedaCounty Twitter http://twitter.com/CalPERShttp://twitter.com/CalPERS; http://twitter.com/libertycountyhttp://twitter.com/libertycounty MySpace http://www.myspace.com/deptofmanagedhealthcare YouTube http://www.youtube.com/capublichealth

8. Next Steps Information Systems Division will be working to develop guidelines for use of social networks Security Policy Technology

9. Questions