Presented by: Erik Fedler Jose Phillips Johan Ericson

About XYIENCE Inc. is a complete active lifestyle brand developed to provide the healthiest, most scientifically advanced, sports nutrition and related products targeted to active life style enthusiasts Early marketing success is attributable to Xyience’s strategic partnerships with the UFC, Spike TV, MTV, VH1, The Fight Network, and several trade magazines worldwide Xyience introduced its newest line of products in May 2006 to the Market offering Xenergy Cran/Razz, The Ultra Premium, vitamin fortified, zero calorie, sugar free energy drink

The Target Market Novice Athletes Urban Health Conscious Crowd Fitness Enthusiasts Active Lifestyle Enthusiasts

Products offered by Xyience Supplements –NOX-CG3 Drinks –XEnergy Energy Bars –XStart Clothing & Gear

Availablity of Products Carried at GNC Stores Around the Nation Also you can shop online at xyience.comxyience.com

SWOT Strengths Contracts with UFC, Spike TV, MTV, VH1, The Fight Network, and several trade magazines worldwide Contracts with many MMA Fighters Worldwide. Exclusive selling rights with GNC Customer Forum to Discuss product successForum

SWOT Weaknesses No Dedicated Store: Must rent space from GNC Stigma of being associated with the extreme sports when not known well. Marketed to a very select crowd. Very Male oriented.

SWOT Opportunities Expand into other sports Create own retail space Reach out to other potential markets Create new products to help introduce the product to new customers

SWOT Threats XS Energy drink Red Bull Sobe Adrenaline Store Brand energy products Bioplex Protiens EAS