1. Small Business Resource Power Point Series
Assessing and beating the Competition

2. Gather Intelligence
To find other competitors look in search engines, newsgroups, online yellow pages, trade associations, online business news sources etc.
Check the business directory in hitsnclicks.com.
Check the press and relevant magazines regularly for new competitors.

3. More Intelligence Gathering
Buy your competitors products or services to study everything the customer goes though. You can beat the competition with better customer service.
Find out about new products your competition is planning to release in the future.

4. More Intelligence Gathering
Collect all your competition's ads, brochures, press releases etc. to better your advertising offers.
Keep up to date - competition watch or join a paid service

5. Assess the Intelligence
Hire an online competition watch service to keep an eye on competitors.
Do a SWOT analysis - Strengths, Weaknesses, Opportunities Threats
Compare every aspect of your business with your competition.

6. Gaining a competitive advantage
Consider…
Giving away more freebies than your competitors
Offering keener prices
Offering better guarantees and warranties
Better delivery

7. Other Ways of Winning Gather and use excellent testimonials
Participate in joint ventures, cross-promotions, networking and partnerships with other business to beat your competition.
Never publicly criticise your competition

8. PowerPoint Content
As such, the contents should not be relied upon and professional advice should be taken in specific cases.
In addition, none of the content of this PowerPoint or related publications or links will form any part of any contract between us or constitutes an offer by Strategic Marketing Ventures Ltd

9. Powerpoint User Guidelines
These Power points are for the personal use of members of any of the online marketing resource centres provided by Small Business Resource Ltd.
Members may download these Power points and re-brand and amend provided the following attribution is stated at the end.
“This Powerpoint has been sourced from Small Business Resource Ltd.”

10. Many other Powerpoints in this series
Reasons to join
To get more PowerPoints like these
To get free downloads
To get discounts on our services
To get access to our resource centre
Many other Powerpoints in this series
in the members area