Gaming Standards Association
Year of Implementation! What is GSA - Our Mission GSA is an international trade association representing gaming manufacturers, suppliers, operators. We facilitate the identification, definition, development, promotion, and implementation of open standards to enable innovation, education, and communication for the benefit of the entire industry.
Year of Implementation! Our Platinum Members
Year of Implementation! 2005 Board Of Directors ChairLyle BellSeminole Tribe of Florida Vice ChairMark LipparelliBally Gaming and Systems SecretaryJohn BoushyHarrah’s Entertainment TreasurerFred LychockR. Franco USA Jeanne Marie WilkinsArgosy Gaming Bob DelRossieAristocrat Technologies Joe BailoAtronic Americas Derrik KhooeGenting Steve SutherlandKonami Gaming Brendan O’ConnorMultimedia Games Ron HarrisRocket Gaming Jon BerkleyTransAct Technologies Moti Vyas Viejos Gaming Rob SiemaskoWMS Gaming
Year of Implementation! Organization
Year of Implementation! Membership Growth
Year of Implementation! Membership Composition
Year of Implementation! Global Membership
Year of Implementation! Association Milestones Gaming Manufacturers Association (GAMMA) formed Operators invited to join the organization GAMMA becomes the Gaming Standards Association (GSA) Regulatory Advisory Committee to include regulators Formal standards are released for GDS, BOB, and S2S BOB and GDS simulators are developed (alpha test) Formal implementation training program for developers First S2S installations operational in Alabama and Florida GSA announces its BOB V1.1 and S2S V1.1 standards GSA releases GDS toolkit 2005 – GSA releases BOB Host and EGM Simulators GSA opens its standards to the world 2005 – GSA and IGT join forces
Why Standards?
Year of Implementation! Dataflow without Standards
Year of Implementation! Dataflow with Standards
What are our Standards?
Year of Implementation! Gaming Standards Drive Business Value
Year of Implementation! Enable Communication on Three Levels Game Control Coin Acceptor Coin Hopper Note Acceptor Printer Touch Screen Game & Peripherals GDS Progressive Slot Accounting Voucher Manager Player Tracking Game to Systems BOB Coin/Bill Counters S2S Kiosks Point of Sale Class II Servers S2S System to System S2S
Year of Implementation! How Were They Developed? Developed by members of Gaming Standards Association (GSA): Operators Game and Peripheral Manufacturers System and Lottery Suppliers Regulators Cross-pollination of ideas Much richer protocols than can be developed by any one company alone
Year of Implementation! Better interoperability between different manufacturers’ equipment All 3 protocols (GDS, BOB, S2S) work together by design More & better choices Buying decisions can be based on quality, options and cost- effectiveness, rather than adhering to a proprietary solution Reduce operational costs Simpler, repeatable solutions Deploy new technologies quickly Maximize utilization of staff resources Result = Improved Efficiency
Year of Implementation! Value Proposition Visibility Standards enable data communication on three levels – GDS, BOB, S2S and provide 360 degree visibility of patron behaviors, playing habit, game preferences, dining, hospitality, entertainment activities… Portability More choices, simpler repeatable solutions, higher quality, Exit option Investment Protection Open standards are more robust Ensures smooth migration path to achieve new functionality Increased ROI Increase revenues by 360 degree visibility on customer data Decrease costs by using more effective and efficient tools to manage, analyze and evaluate productivity and profitability of operations
GSA’s Three Standards
Year of Implementation! Three Complementary Standards GDS – EGM to peripheral devices. BOB – EGM to back-end systems. S2S – System to system and system to non-EGM devices, e.g. kiosks. All three standards are designed to work together as a total solution.
Year of Implementation! Companies supporting GSA Standards Aristocrat Asahi Seiko Atronic Gaming Bally Gaming & Systems CashCode Coin Mechanisms, Inc. Cirsa Harrahs Entertainment IGT JCM Konami Gaming Mars Electronics MGM MoneyControls Multimedia Games NRT Nova Gaming Progressive Gaming Revive Partners R Franco Rocket Gaming Seminole Tribe WMS Gaming
Q & A