Lisa Hill Brian Perry Jenni Aaker

“I created Gap with a simple idea: to make it easier to find a pair of jeans. We remain committed to that basic principle.” Don Fisher, Gap Inc. Founder and Chairman Emeritus

Expressing Personal Style Show who you are through what you wear GAP Advertising uses Stars to emphasize this point They are artists, athletes, musicians: famous for what they do, who they are. They are individuals, and like them, we should let who we are shine as well. GAP clothing helps us do just that

Fall into the Gap -Casual clothing and accessories- -Some Lotions, Chapsticks, Candles, etc.- “Gap offers iconic American style to customers of all ages.”

Who falls into the Gap? Middle income Children, Babies, Men, Women People having classic, casual style People who like to shop Terrence Howard Does

Gap Inc. Brands

History 1969 Founders Doris and Don Fisher open the first Gap store in San Francisco, Calif Gap goes public, offering 1.2 million shares of stock on the New York and Pacific Stock Exchanges Gap Inc. acquires Banana Republic — then a two-store safari and travel clothing company The first GapKids store opens in San Mateo, Calif The first Gap store outside the United States opens in London, England, on George Street.Gap Inc.

History 1990 The babyGap line is born, debuting in the GapKids store in San Francisco, Calif Old Navy opens its first store in Colma, Calif Gap opens its Online Store at gap.com Gap Inc. launches its first online-only brand, Piperlime, offering a fresh shoe shopping experience.

Sustainable Design Sustainable Products Cotton –Better Cotton Initiative –Organic Cotton Packaging Store Fixtures Buildings

Strengths Very recognizable brand name Diverse selection Easy online shopping Very involved with public Located all around the world Strong celebrity endorsements

Weaknesses Located at malls or large outlets Basic, Repetitive pieces Competition with sister brands Competitors American Eagle, Abercrombie, and J. Crew Becoming too basic Threats

Opportunities Taking part in the product (RED) campaign Online expansion Sustainable business practices

Locations Malls Strip Malls Outlets Over 3,000 Worldwide Closest in Woodburn and Eugene (Old Navy in Albany)

References Images found on various websites using google images Videos from youtube.com

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