Business Plan 2015 HEARTSINE – NUMEX PARTNERSHIP

Numex Healthcare  Medical Equipment distribution company based in Dubai, UAE  Formed in the year 2012  Associated with HeartSine since one year  A Team of 7 Biomedical engineers with sound experience

Country Size United Arab Emirates consists of 7 Emirates in its union with an approximate population of around 7 million people. 11% percent of the total population is Nationals and 89% Expats from approximately 180 countries world wide

AED Awareness & Issues  HeartSine is the last entrant in UAE market  Lack of Statistical data in governmental organizations regarding the cardiac arrest cases  Lack of good Samaritan law in the country is a big blow on the AED sales for non traditional market  Less awareness in the non traditional market  The traditional market like – healthcare, hotels, airlines, ambulances etc are flooded with competition from various AED manufacturers ( Philips & Zoll )

Market Scenario

Employees and types of expertise  We are a committed team of experienced biomedical engineers who passion for the medical equipment  Vivid competency blended from various disciplines – Critical care, Radiology, Cardiology, Gynaecology, Sports medicine, Management, Dermatology, Cosmetology

Our Current Activities In the absence of Regulatory needs, Awareness, Education & Good Samaritan Law, we are focussed on the following activities currently  Awareness  Regulatory Needs  Sales  Education & Training

Target Markets – Target 2020 – Heart Safe Dubai  We channelized ourselves to the non traditional AED Markets which includes the following in our country - Corporates – Dubai property group which includes around 500 companies Road Transport Authority – Awareness, Education & Regulation Dubai Health Authority – Accredited training centre - Awareness Dubai Police – Regulation Petroleum Companies Manufacturers Department of Education - Regulation Maritime – Channel Partners Value addition – We have partnered with DHA for an AHA certified training programme for all those who buy HeartSine AED ( 1 personal / unit )

Reaching sales targets  Our philosophy is simple – Where ever there a human being exists, A heart saving AED is needed  We have used all our known channels to locate people in various organization and through them we reach the concerned Health and safety personal  We present the product with a flavour of fear factor following a demonstration  Further discussion with higher management will follow this meeting

Sales Technique that worked  Almost in verge of creating Regulatory need in government bodies & Education  Channelized selling for Maritime through dealers  Prospect generations through known channels

Specific support needed  Non working models for Maritime shop display  Trainer units at special price to be sold at every training facility  Special deals and agreements with organizations that has potential to buy huge volumes  More branding & marketing exercises together  Compliments in the shape of HeartSine AED ( eg : Eraser ) which can be given for education purpose  Contacts of the people who are using HeartSine AED units in UAE  Operating Language change options

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