1. HeartSine Distributor Meeting 2015
Brought to you by:
PROMED Marekting Sdn Bhd

2. Country Background MALAYSIA Population: 30 million GDP per capital*: ?
Major Industries: Rubber and palm oil
*Source:
(Malaysia Statistics Department website)

3. MALAYSIA AED Situation
Top 3 AED Competitors
Philips
Zoll
Nihon Kohden
Top 3 AED brands
Philips
Zoll
Nihon Kohden
Remarks: Others active competitors in Malaysia, Cardiac Science, DefibTech, PRIMEDIC, IPAD Korea Public Awareness of AED in Malaysia-LOW

4. Company Profile 20 Years Experience in First Aid industry
TOP 5 First Aid Manufacturer in Malaysia
Manufacturing of high quality Regulated and Non-Regulated First Aid & Trauma Kit.
Importer of Stretcher, Immobilizer System, Resuscitation and Medical products

5. RESELLERS
Number of reseller in different region -South(5) -North(5) -East coast (3) -Central(30)

6. Existing Markets Pre-hospital
Reseller (Gov Tender,PPE Safety ,Medical Supplier)
Commercial Building
Dialysis Center
Hotel
Factories

7. Target Markets Pre-hospital
Factories, Hotel , Shopping Mall, University
Dialysis Center
First Aid & CPR Training Provider
Public Access(LRT Station,Monorial,KTM,MRT)Project Sales
Government’s Building
Sales Forecast : 150 units

8. How We reach our Target Market?
Trade Show Booth(Medical & Safety Conference)
Support & Partner with NGO(Red Crescent, St.John)
CPR & AED Awareness Campaign (Free CPR Talk)
Educate Reseller

9. Sales techniques or Promotions that worked
Pricing Strategy- eg: Trade in Offer, Promotion on Heart Month
Sell as Package (CPR+ AED Training Course)
Offer and Sell Preventive Maintenance
Dedicated account support( , Phone call)

10. Specific support needed
Funding support –Trade show booth ( Medical & Safety Conference)
Marketing tools
More Discount due to Targeted Client is more on Reseller

11. ProMed Marketing Sdn Bhd
Thank You!
This presentation has been brought to you by:
Winson Low
ProMed Marketing Sdn Bhd