Title Company name Your name, Title Cell phone #

Problem / opportunity Describe the pain you alleviate or the pleasure you provide

Value proposition Explain the value of the pain you alleviate or the pleasure you provide

Underlying magic Describe the tech, secret sauce, magic behind your product. Less text, more diagrams. Now is when to show a prototype or demo.

Business model Explain who has your money temporarily in his pocket and how you’re going to get it into yours.

Market plan Explain how you reach your customer

Competition Provide a complete view of the competitive landscape. Too much is better than too little.

Management team Describe key players of your team, board of directors, board of advisors, and major advisors.

Financial projections and key metrics Provide a three-year forecast of dollars and metrics: # customers, conversion rate, burn rate, etc. Do bottom-up forecast, not top- down.

Current status, accomplishments, timeline, use of funds What does now and the future look like? How will you use the money you are trying to raise?