Yoonsik Chung May ISM 158

Database er Collects opt-in addresses Largest opt-in database in US Rents subsets of the database to companies for specific demographs

Each customer query had to be built and conducted by a database er employee Single query not enough, customer might ask for refined or expanded search Customer is shopping with other data suppliers Database er maintained small IT support staff from US, India, and Czech Republic

Over 150 million names in the database at the time Outgrew their current MySQL database Searches covering North America would crash system Even search partitioned into the 50 states would crash system in larger states

Infobright Enterprise Edition New data warehousing and analytic software Column-Oriented Database Architecture High Scalability; Superior Performance Self-Managing High-Speed Data Loading Easy Install, Configuration, and support for popular platforms

In less then a year – doubled database to 300 million and no longer crashes Simple SQL based interface for queries; customers can do their own searches online Eliminates IT person, now work in sales No overhead cost, selling data times less than the price of the competition Additional capabilities have doubled customer acquisition rate

“Within one month [of installation], the whole ting was paid for. Within 10 months, when everyone else’s business was decreasing, ours was tripling. While the industry went down 50% [due to recession], we tripled our business, and in the worst economy in history.” -Al Inga President and CEO Database er

Sources Databases.aspx?admgarea=news&Page=1 Databases.aspx?admgarea=news&Page=