SOCIAL MEDIA: REACHING AND ENGAGING CITIZENS DR. MUNIR MANDVIWALLA, TEMPLE UNIVERSITY HON. PHIL GORDON, MAYOR, PHOENIX, AZ MR. SATISH AJMANI, CHIEF INFORMATION.

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Presentation transcript:

SOCIAL MEDIA: REACHING AND ENGAGING CITIZENS DR. MUNIR MANDVIWALLA, TEMPLE UNIVERSITY HON. PHIL GORDON, MAYOR, PHOENIX, AZ MR. SATISH AJMANI, CHIEF INFORMATION OFFICER, ORANGE COUNTY DR. VALENTINE C. MATULA, DIRECTOR, MULTIMEDIA RESEARCH, AVAYA LABS RESEARCH, AVAYA, INC. DR. DAVID SCHUFF, TEMPLE UNIVERSITY

HARRY TRUMAN ON HIS FAMOUS ‘WHISTLE-STOP’ TOUR

BLOG MENTIONS OF PRESIDENT OBAMA ON WORDPRESS.COM

TODAY (AND YESTERDAY) In the 2008 presidential elections, more than 55% of the US adult population got news and participated in political dialogue through the Internet (Pew Institute) A 20-year-old college student won a county seat in New Hampshire by defeating the three-term 66-year-old incumbent using Facebook (The Gainesville Sun) Blog mentions were significantly associated with Gallup polls in the 2008 presidential primaries. In comparison, TV, newspaper, radio, and static web sites were not significant (Wattal, et al. 2010). US President Truman logged 21,928 miles in 4 months in 1948 during his famous “whistle-stop” tour, a journey that is credited with helping him to win the election.

Low cost | easy to use | flat | interactive | open | all inclusive | social PLACE TO VIRTUAL SPACE Internet Traditional

CAMPAIGNING 3,821,208!

CAMPAIGN STRATEGY

LEGISLATIVE PROCESS

CITIZEN ENGAGEMENT

CITIZEN SERVICES

Location-based Crowdsourcing Analytics Social monitoring COMING SOON...

Which social media will be important? Will traditional media have a different or diminished role? How will social media change the dynamics among citizens and elected officials? How can campaigns, citizens, governments leverage social media? QUESTIONS