1. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Politics 2015

2. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Quiz 9 1.Blanket Primaries 2.Divided Government 3.Party Realignment 4.Critical Election 5.Patronage 6.Ticket-Splitting

3. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Objectives Describe the difference in campaigns for various federal offices and what the Democrats and Republicans each must do to put together a successful national coalition to win a presidential election.

4. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Elections and Campaigns List THREE purposes YOU think campaigns for political office should have.

5. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Presidential v. Congressional (House v. Senate) Elections Area (define)PresidentialHouseSenate competition turnout credit claiming shifting blame coattails Explain HOW Presidential elections are different from House and Senate Elections in Congress….

6. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Nomination Game Nomination –The official designation of a candidate for office by a political party –Generally, success requires momentum, money, and media attention. Campaign Strategy –The master game plan candidates lay out to guide their electoral campaign

7. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Nomination Game Deciding to Run –Campaigns are more physically and emotionally taxing than ever. –American campaigns are much longer. Barack Obama made clear his intention to run for president in January 2007. Scott Walker led the GOP parade starting in January 2015 and resulting in a total of 20 candidates by May. PROs/CONs? Other countries have short campaigns, generally less than two months.

8. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Nomination Game Competing for Delegates –Nomination game is an elimination contest –Goal is to win a majority of delegates’ support at the national party convention, or the supreme power within each of the parties The convention meets every four years to nominate the party’s presidential and vice-presidential candidates. Conventions are but a formality today.

9. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Nomination Game Competing for Delegates –The Caucus Road Caucus: meetings of state party leaders for selecting delegates to the national convention Organized like a pyramid from local precincts to the state’s convention A handful of states use a caucus—open to all voters who are registered with a party The Iowa caucus is first and most important.

10. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Nomination Game Competing for Delegates –The Primary Road Primary: elections in which voters in a state vote for a nominee (or delegates pledged to the nominee) –Began at turn of 20 th century by progressive reformers –McGovern-Fraser Commission led to selection of delegates through primary elections –Most delegates are chosen through primaries. –Super delegates: democratic leaders who automatically get a delegate slot Frontloading is the tendency of states to hold primaries early to capitalize on media attention. New Hampshire is first. Generally primaries serve as elimination contests.

11. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Nomination Game Competing for Delegates –Evaluating the Primary and Caucus System Disproportionate attention to early ones Prominent politicians do not run. Money plays too big a role. Participation in primaries and caucuses is low and unrepresentative; 20 percent vote in primaries. The system gives too much power to the media.

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13. The Nomination Game The Convention Send-off –Timing Vice Presidential selection –National conventions once provided great drama, but now are a formality, which means less TV time. –Significant rallying point for parties –Key note speaker on first day of Convention –Party platform: statement of a party’s goals and policies for next four years Debated on the second day of the Convention –Formal nomination of president and vice-president candidates on third and fourth days

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15. The Campaign Game The High-Tech Media Campaign –Direct mail used to generate support and money for the candidate –Get media attention through ad budget and “free” coverage –Emphasis on “marketing” a candidate –News stories focus more on the “horse race” than substantive policy issues

16. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The Campaign Game Organizing the Campaign –Get a campaign manager –Get a fund-raiser and campaign counsel –Hire media and campaign consultants –Assemble staff and plan logistics –Get research staff, policy advisors, and pollsters –Get a good press secretary –Establish a website

17. Copyright © 2009 Pearson Education, Inc. Publishing as Longman.