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Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

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Presentation on theme: "Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC."— Presentation transcript:

1 Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC

2 Web 2.0 Openness Collaboration Community Trust

3 Share Content -> Tools -> Dialogue -> Control Users Add Value

4 Social Networks BLOGS Empower the Public Hashtags Crowd Sourcing

5 Newspapers Radio TV Citizen Engagement Web Site

6 32 Voters 18

7 Meet Gavin “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!” 2000 to 2008 Age 18 to 44 Not Growing

8 Is it Really a Phone ?

9 New Devices Change Expectations

10 ? Public Information Strategy ICMA Report Buy In From Commissioners did we get started? How

11 Yes BUT what is Catawba County doing? and why should you care?

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13 How Catawba County Uses Social Media

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20 Internal Sites Legislative Blog Environmental Health Twitter SharePoint

21 Social Media Successful Tweeting

22 Government Representative Private Individual Vs

23 Privacy “no longer the social norm.” Mark Zuckerburg Founder of Facebook

24 Try to create interesting and valuable content Be honest and respectful in online postings Think before posting/ think before replying Hints Think Before You Tweet!

25 ? Comments Allow or Not Moderated or Not Who Monitors What Criteria Spam Who Responds Do You Respond

26 ? Public Records What Is? What Isn’t? Covered by Current Policy Third Party Sites How do You Capture March 5, SOG Workshop

27 ? Policy Professionalism Professional Sites vs Personal Sites Who Decides if a Site is Needed Transparency Comments Capturing Public Record Personnel – Web searches for employment

28 Resources Does not take a consulting firm to bring up a Social Networking site. Think beyond traditional webmaster and PIO Look down the hall Use online tools Link feeds from existing sources Most Popular Sites Facebook, My Space, Twitter, Flickr, YouTube Tools Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

29 Yes BUT what are you doing?

30 New Media for Local Government

31 Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC


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