Cause-Related Marketing Sean O’Neill Principal Symmetrix Public Relations & Communications Strategies

What We Plan to Cover Align business and community values Define the right alliance Design the right program Maximize resources Replicate success

Align Business and Community Values Start at home Involve employees Analyze stakeholders Give back to the community

Align Business and Community Values Fairfax County Diverse Population Well-educated Geography

Define the Right Alliance Qualify local bona fide worthy causes Get involved Understand their issues Look for opportunities

Design the Right Program Start small Manage expectations Identify partners Share the credit Build-in evaluation

Maximize Resources Develop a plan Identify free resources Use local celebrities, elected officials  Define benefits for co-sponsorships & Media Sponsorships Motivate Volunteers

Maximize Resources Event Management Package and publicize cooperative efforts Measure results Learn from experience

Replicate Success Micro Level Macro level Re-prints Plaques Event specialty items Macro level Annual event Proclamations Maintain ongoing media contacts

The Bottom Line "Doing well by doing good" is good business.

Symmetrix Public Relations & Communications Strategies Questions? Sean O’Neill Symmetrix Public Relations & Communications Strategies 800.515.0024 301.869.3790 soneill@symmetrix.biz www.Symmetrix.biz