1. Promoting CDBG and HOME in Los Angeles County Concurrent Session #1 Presented by Scott Stevenson, Manager Los Angeles County Community Development Commission

2. Some “small” facts about Los Angeles County Population of over 13 million people, larger than 42 states.Population of over 13 million people, larger than 42 states. There are 88 ethnically diverse cities in the county where over 100 languages are spoken.There are 88 ethnically diverse cities in the county where over 100 languages are spoken. The Los Angeles Urban County program has the largest CDBG allocation of all urban counties at $30M. The HOME allocation is $11M.The Los Angeles Urban County program has the largest CDBG allocation of all urban counties at $30M. The HOME allocation is $11M. Funds are allocated among 47 small cities, 5 Supervisor Districts, 70 CBOs and 12 different County Departments.Funds are allocated among 47 small cities, 5 Supervisor Districts, 70 CBOs and 12 different County Departments.

3. Q: How to tackle the “elephant”? A: Anyway you can through macro and micro approachesA: Anyway you can through macro and micro approaches Macro = Broad based outreach, non-client specificMacro = Broad based outreach, non-client specific Micro = Outreach targeted to clients or specific groups of clients e.g. participating cities, community-based organizations, county departmentsMicro = Outreach targeted to clients or specific groups of clients e.g. participating cities, community-based organizations, county departments

4. Macro outreach – some based in Con Plan citizen participation requirements Annual community meetings for One Year Action Plan – Five meetings, one in each Supervisor DistrictAnnual community meetings for One Year Action Plan – Five meetings, one in each Supervisor District Outreach for Con Plan needs assessmentOutreach for Con Plan needs assessment –Stakeholder focus groups derived from client agencies –Identify broad CDBG areas – affordable housing, economic development, special needs, public facilities – shows breadth of CDBG use

5. Macro – cont’d Use CDBG proclamations by your governing bodyUse CDBG proclamations by your governing body Use demographics to best advantage in community that you are outreaching to:Use demographics to best advantage in community that you are outreaching to: –Project types aligned e.g. “young” population, consider marketing CDBG to serve youth through services and park facilities improvements –Public notices – Identify CDBG in languages prevalent in an area – Spanish, Russian, Chinese among some in L.A. County

6. Macro – cont’d Try to connect CDBG to an image or concept that is reinforced through repetition or reuseTry to connect CDBG to an image or concept that is reinforced through repetition or reuse –Marketing art, newsletters, webpages, letterhead

7. Micro, client agency-targeted outreach Utilize client agency processes to the extent feasibleUtilize client agency processes to the extent feasible –Each participating city has its own public participation process through public noticing and public hearings before Boards and Councils where info about CDBG is communicated –Press releases and media advisories must include the source of project funding which is verified through monitoring

8. Micro, client agency-targeted outreach – cont’d Maintain regular contact with client agencies on CDBG happeningsMaintain regular contact with client agencies on CDBG happenings –We hold quarterly meetings with our participating cities on legislative and program information –Electronic newsletters are sent to all agencies on a regular basis –Monthly contact with all agencies on project oversight and implementation

9. Micro, client agency-targeted outreach – cont’d Strive to make CDBG administratively-friendly for your client agenciesStrive to make CDBG administratively-friendly for your client agencies –Eliminate duplicative processes –Make information readily accessible –Use technology to reduce staff and other costs

10. Promoting the HOME Program Use e-newsletter on best practices and successful projectsUse e-newsletter on best practices and successful projects Partner with non-profits who have contacts in the development communityPartner with non-profits who have contacts in the development community Promote CHDO training through national organizationsPromote CHDO training through national organizations Support client agencies with technical assistanceSupport client agencies with technical assistance Cross reference HOME program with other housing resources such as bond programsCross reference HOME program with other housing resources such as bond programs Conduct regular seminars for lenders, realtors and developers and promote HOME among the resources available for housing development and rehabilitation programsConduct regular seminars for lenders, realtors and developers and promote HOME among the resources available for housing development and rehabilitation programs