1. Promoting the value of Reservists Les réservistes...une valeur sûre Exposing Employers to Reserve Service Canadian Model of Employer Engagement Presentation to Summer Congress CIOR/CIOMR/NRFC RAdm Jennifer Bennett Chief – Reserves and Cadets

2. Promoting the value of Reservists Les réservistes...une valeur sûre Employer Engagement provides a bridge to the civilian business/academic and Reserve communities

3. Promoting the value of Reservists Les réservistes...une valeur sûre “There may be people in your organization who can give you a better competitive edge than you realize.” “Reservists are not just ‘working for you in your business’, they are working for you and your nation.”

4. Promoting the value of Reservists Les réservistes...une valeur sûre Regular full-time Primary Reserve part-time Canadian Rangers 10 Provinces, 3 Territories 9.9M sq km, 6 time zones 244000 km coastline Population 34.5 M ONE FORCE

5. Promoting the value of Reservists Les réservistes...une valeur sûre Primary Reserve Participation in Overseas Operations

6. Promoting the value of Reservists Les réservistes...une valeur sûre Canada’s employer support program began more than 30 years ago Exposing employers to reserve service is accomplished by partners and key stakeholders Until 2011, principle focus of employer engagement was to allow Primary Reservists time off without penalty for operations Now changing focus to wider consideration of time off for Reserve training and employment as hiring of Reservists as employees

7. Promoting the value of Reservists Les réservistes...une valeur sûre Employer engagement serves the CAF in more than employer support Connects with Canadians on the value and importance of Reserve service and the CAF Strategic engagement and strategic communications Two main employer engagement strategies –Outreach and Inreach Targets include current and future employers as well as educational institutions

8. Promoting the value of Reservists Les réservistes...une valeur sûre 8 DND / Canadian Forces Reservists Employers And Educators Civilian Partners In-Reach Outreach Relationship CF Requirements MND Mandate

9. Promoting the value of Reservists Les réservistes...une valeur sûre The Canadian Forces Liaison Council is a civilian organization of business leaders in all provinces who volunteer their time and efforts to promote the interests of Canada’s Reserve Force and seek the voluntary support of employers and educational institutions by highlighting the benefits of Reserve Force training and experience to the civilian workplace. More than 200 Canada-wide senior business executives and educational leaders, supported by a full-time Secretariat and a national network of Reserve officers. Civilian Partners

10. Promoting the value of Reservists Les réservistes...une valeur sûre To enhance the availability of Reservists for their military duties by obtaining the support and co-operation of organizational leaders in Canada. Mandate

11. Promoting the value of Reservists Les réservistes...une valeur sûre A Marketing Approach to Employer Engagement CFLC markets benefits of military training to external and internal audiences Two targets: – Employers & Educators (external) – Reservists (internal)

12. Promoting the value of Reservists Les réservistes...une valeur sûre Programs to Engage Employers and Educators

13. Promoting the value of Reservists Les réservistes...une valeur sûre Employer Engagement Programs 13 Reserve Assistance Program Reserve Unit Support Program

14. Promoting the value of Reservists Les réservistes...une valeur sûre ExecuTreks The ExecuTrek Program gives employers and educators a first-hand view of the quality of military training and the benefits Reservists gain from that training and experience Scope ranges from a few hours to one day to a few days Employers experience Reserve training interacting with Reservists 20 – 25 events annually with current and prospective employers 14

15. Promoting the value of Reservists Les réservistes...une valeur sûre Statements of Support

16. Promoting the value of Reservists Les réservistes...une valeur sûre Military Leave Policy, Agreements and Company Practices

17. Promoting the value of Reservists Les réservistes...une valeur sûre Develop and enhance relationships with key internal and External Stakeholders

18. Promoting the value of Reservists Les réservistes...une valeur sûre Executalks Presentations by Reservists or Business Leaders Low Cost, short duration opportunities for Engagement Can be held at a Reserve unit or in a public venue Excellent way to establish as well foster relationships Opportunity to reach a large audience base with general information

19. Promoting the value of Reservists Les réservistes...une valeur sûre Unit and Training Installation Visits

20. Promoting the value of Reservists Les réservistes...une valeur sûre Reserve Unit Support Program (RUSP)

21. Promoting the value of Reservists Les réservistes...une valeur sûre Partnering, community engagement, and integration

22. Promoting the value of Reservists Les réservistes...une valeur sûre Communications Tools

23. Promoting the value of Reservists Les réservistes...une valeur sûre

24. Promoting the value of Reservists Les réservistes...une valeur sûre

25. Promoting the value of Reservists Les réservistes...une valeur sûre Reservist Assistance Program (RAP)

26. Promoting the value of Reservists Les réservistes...une valeur sûre Awards and Recognition Program

27. Promoting the value of Reservists Les réservistes...une valeur sûre

28. Promoting the value of Reservists Les réservistes...une valeur sûre Moving from Employer Support to Employer Engagement then how to maintain and foster the relationship

29. Promoting the value of Reservists Les réservistes...une valeur sûre Profitable partnerships – from first contact to a Military Leave Policy and Beyond

30. Promoting the value of Reservists Les réservistes...une valeur sûre Employer Engagement provides a bridge to the civilian business/academic and Reserve communities www.forces.gc.ca/en/business-reservist-support