Making money from social media. Premium.

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Presentation transcript:

Making money from social media

Premium price direct sales Self service display ads Targeted ads Viral marketing functionality Virtual goods and search capability Move into profitability Premium price direct sales Self service display ads Targeted ads Viral marketing functionality Virtual goods and search capability Move into profitability

A massive audience of around 350m active users More data is known about these users than ever before Enables targeting of advertising, services and data A massive audience of around 350m active users More data is known about these users than ever before Enables targeting of advertising, services and data

Dell makes millions via Twitter Twitter used as ‘another customer service channel’ Twitter used as a window to showcase offers and new sales potential Twitter used as ‘another customer service channel’ Twitter used as a window to showcase offers and new sales potential

Twitter makes a profit Need to combat the ‘threat’ posed to search engine vulnerability from social media Need to include Tweets in searches on Google etc Model creates a demand = a profit for Twitter Need to combat the ‘threat’ posed to search engine vulnerability from social media Need to include Tweets in searches on Google etc Model creates a demand = a profit for Twitter

Selling clothes to women ‘online’ Sales up 118% over the key Christmas period Profits on target for 2009 Selling clothing online was said to be ‘impossible’ Sales up 118% over the key Christmas period Profits on target for 2009 Selling clothing online was said to be ‘impossible’

If it is ‘convenient’ and they ‘trust it’ – consumers will buy it Convenient DVDs posted to your home Ordered online Convenient DVDs posted to your home Ordered online Launches streaming to TV service in US in May m subscribers – revenues up 13% in 2008 In the UK ‘Love Film’ is making just as big an impact Launches streaming to TV service in US in May m subscribers – revenues up 13% in 2008 In the UK ‘Love Film’ is making just as big an impact

Threadless YOU submit designs for T-Shirts The community votes on them The best get printed Never lost money on any T-Shirt Overheads minimal All marketing online YOU submit designs for T-Shirts The community votes on them The best get printed Never lost money on any T-Shirt Overheads minimal All marketing online

Threadless An astonishing profit ration for this model $10m profit from $30m in sales An astonishing profit ration for this model $10m profit from $30m in sales

Music downloads – a new model Basic service free High quality CD sound quality service £9.99 monthly Micropayment model popular where community resent paying high prices or paying anything at all Basic service free High quality CD sound quality service £9.99 monthly Micropayment model popular where community resent paying high prices or paying anything at all

Spotify Music business slowly realising it cannot fight this ‘free’ trend Music business now adopting the new models and finding new revenue streams iTunes success heralding this new age Music business slowly realising it cannot fight this ‘free’ trend Music business now adopting the new models and finding new revenue streams iTunes success heralding this new age

4.5m people in UK using this new ‘personalised radio’ service Up from 2.9m one year earlier Music from the ‘cloud’ more popular What is the long term future for radio and advertising on this medium – as people expect music ‘personalised’? 4.5m people in UK using this new ‘personalised radio’ service Up from 2.9m one year earlier Music from the ‘cloud’ more popular What is the long term future for radio and advertising on this medium – as people expect music ‘personalised’?

As Broadband becomes more and more pervasive More and more reliable As personal viewing habits change and the TV is no longer the only option Films streamed to your electronic ‘device’ becomes a serious business option Film business faces same challenge as music business As Broadband becomes more and more pervasive More and more reliable As personal viewing habits change and the TV is no longer the only option Films streamed to your electronic ‘device’ becomes a serious business option Film business faces same challenge as music business

Become a rock supremo Fund your own artist! Launched on 18 June registered users (Q1 2008) Raised £150,000 for 9 artists to produce their first album Plan for Securing financing for over 30 artists in the UK, which is more than EMI, Sony BMG or Warner Music achieved last year.