Flying Solo LIVE! How (and why) to create a winning website.

Welcome Overview  The Web Showroom How (and why) to create a winning website.  The big picture  Where to start?  Case studies  Building your site  Website must have’s  The future

The Big Picture Did I say big?  Over 1 billion internet users globally  80% of Australians  1,000,000 Australian business users  60% of businesses buy online  It just keeps growing...

The Big Picture And that helps me how?  A Level playing field  The guard has changed Huge opportunities  Leads (to the right customers)  Sales  Reputation building  And more... The real question...

Where do I start? In the middle?  Web 2.0,.NET, design, colour, domain names? Or... at the beginning.  Sales? Leads? Credibility?  A website mission statement  Discipline  Simplicity  Suitability  Strategy

Case Studies What is the website mission?  Searchgoogle.com yahoo.comgoogle.com yahoo.com  Telcostelstra.com optus.com.au att.comtelstra.com optus.com.au att.com  Web exa.com.au thewebshowroom.com.auexa.com.au thewebshowroom.com.au  Small Businesscityviewrealestate.com.au joannamcmillanprice.comcityviewrealestate.com.au joannamcmillanprice.com

Building your site An overview  Don’t reinvent the wheel  What you think is important  Feature list  brochureware, ecommerce, cms  blog, gallery, directory, search  contact forms, faq, secure areas  Discipline  Your website mission statement A Website that gets your site visitors doing what you want them to do.

Building your site Ever built a house? 1.Good builder / bad builder 2.Price does not add up 3.Variations 4.Maintenance 5.A quick renovation Before you start: 1.Budget 2.Time 3.Skills 4.Getting the word out

Building your site The flavours: 1.D.I.Y. 2.Template design/technology 3.Custom design and shared technology 4.Totally custom  The gaps and exceptions  Where do you want to spend your money?  Horses for courses

Building your site D.I.Y. Who is it good for?  People with a design eye and technical skills  You need discipline  You need time  Unknown outcome  Who are you?  Frontpage, Dreamweaver, Joomla FarCry,.NET, PHP, Coldfusion MS Access, SQL Server, MySQL.  Cost: $0 - $2,000 + hosting

Building your site Template design/technology Who is it good for?  People with a design eye and technical skills  You need discipline and time  ‘Web Builder’  Keep it simple  Limited flexibility  Often suits a narrow mission  smartyhost.com.au, chilliwebsites.com goodbarry.com, godaddy.com blogger.com, wordpress.com  Cost: $0 - $500 + hosting

Building your site Custom design and shared technology Who is it good for?  People wanting to outsource  Small business budgets  Needing powerful common functionality  Flexibility depends on solution  Premium for professionalism  thewebshowroom.com.au eknowhow.com melbourneit.com.au  Cost: $500 - $5,000 + hosting

Building your site Totally custom Who is it good for?  100% outsourced  Larger budgets  Total flexibility needed  Longer timeframe  Long term budgets  red5.com.au exa.com.au wiliam.com.au  Cost: $3,000 - $100,000

Building your site The Questions... 1.Last ten sites 2.5 happy customers 3.Longevity 4.Google results? 5.Company size? Structure? 6.Who owns my website? 7.Ongoing costs? Changes? Remember your website mission.

Website Must Have’s Get the most out of your website 1.Content, content, content (and a CMS) 2.So you meet this great prospect... 3.The basics  Personality  Contact details  Blog  Keep it simple 4.Promises 5.Analytics 6.Paid marketing 7.Unpaid marketing 8.Adapt

The future of the web Should I care? 1.To geek or not to geek? 2.Bleeding edge or just bleeding?  Blogs  Podcasts  RSS  YouTube  Mobiles  Second life  Flash  Facebook  Splash pages

Is it that time already? The Big Idea...  Questions  More information