Final presentation Group E Bram van Asten Catia Cruz Christine Fragniere Jessica Hekking Valeria Makropoulou Nasia Metoki Frida Tillberg

Introduction Poverty in the welfare state Improving bridging social capital Social Marketing

Poverty in the welfare state Child poverty  What it means  Example Statistics : - 16% at risk to get in poverty - 8% of them are getting a job but the risk of poverty is still high - Out of 78 million Europeans who live in the risk zone for poverty: 19 million of them are children

Poverty in the welfare state gap between people in welfare states – salary differences – men and women  Women earn 15% less than men in European countries – single parents

Poverty in the welfare state Relative poverty – social exclusion – hard to define – Calculation  % of a median income. – Feeling of the people

Poverty in the welfare state Improvement of the life conditions even if there is still poverty Example

Poverty in the welfare state Suggestions – trying to work together more often – a network between the different domains – making people more aware of their rights – social marketing

Poverty in the welfare state Focus on child poverty – protect and care for children – to minimize harm to children and youth – stabilizing the family situation When safety is not possible… – children’s need

Poverty in the welfare state What can be done: – reasonable effort (home or institutions) – competent services shall be provided – consideration of the particular case – rehabilitation and reunification.

Social capital Some definitions Bounding Social Capital Bridging Social Capital

Social capital Identifying the problems Seclusion of the community Prejudice

Social capital Suggestions Note: Banishing ethnic concentration seems impossible Accessible education Stimulating cohesion

Social marketing Definitions “the application of commercial marketing to the solution of social and Health problems” Karter and Zaltman (1971) “systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good”. (

Social Marketing The case in each country The topics Some examples

Social Marketing The group’s choice to apply Social Marketing for… Reasons

Social Marketing Strategies to achieve best results possible

The End