Monique GERRITSEN & Joëlle DANEELS present. COMMUNICATION in the Field.

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Presentation transcript:

Monique GERRITSEN & Joëlle DANEELS present

COMMUNICATION in the Field

Modules Communication Plan : preparation English Briefing The Communication Agency The Brands

Communication Plan : realisation

Communication Plan : evaluation Media-planning budget GRP, OTS …

Micro-projects Advertising creation ROI € a second

Psychology New trends in communication

CASES : Integrated Communication Campaigns With Agency for a Sales Promotion Campaign Client for a Direct Marketing Campaign

Thanks for listening …. Questions ?