Footprint What's missing? Invitations to the sustainability transformation Mathis Wackernagel www.FootprintNetwork.org Hosted by SAGE.

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Presentation transcript:

Footprint What's missing? Invitations to the sustainability transformation Mathis Wackernagel Hosted by SAGE

What is necessary? How can we make it happen?

What is necessary? VERSUS How can we make it happen?

1) What is necessary? Identify: Minimum condition for success Backcast: what would it take? Define: Milestones of success Commitment versus Attachment

2) How can we make it happen? How to create these conditions? Language creates something out of nothing WE.. You cannot alone Get people involved (Tom Sawyer), get them engaged rather than concerned You cannot win an argument Commitment versus Attachment

Clarity and Friendship is not (necessarily) a contradiction 1.Minimum condition for success 2.How to create these conditions

Bioproductive segments 18% Biologically Productive Land 11% Deserts, Ice Caps and Barren Land 67% Low- productivity Ocean 4% Biologically Productive Ocean 22%

One acre

People vs. nature ?

Personal planetoid Global average availability of bioproductive Land + Sea = 4.5 global acres/person

Two-child families

One-child families

Catalyzing Change Not Argument…but Invitation!... Benefit versus features Two helpful rules

Communication dominated by 2 phenomena People want to look good

Who is really deciding? –The judge in your head

I don’t know why we want to look good or have a judge.. Powerful forces, if recognized help to be more inviting; if ignore, we fail.

Implications Serves as a test for our communication Helps us choose between being right and being inviting

Think: Invitation Avoiding an argument by building on an incontrovertible, authentic statement Offering to contribute (not about me or you, but us) Being responsible for their satisfaction Honoring their choice (embrace the no!)

How have we applied the principles?

Building a vision: What is success? Milestones? Committed to research question, but not to particular method

Inviting Partners 1.Transparent method 2.Common stewardship of national accounts 3.No exclusion ™ 4.Joint review of method 5.International support from science and policy 6.Development of standards 7.Amplifying opportunities

Cat on Roman foot