1. ISO 14000 8803 Business and the Environment Beril Toktay College of Management Georgia Institute of Technology

2. Fundamentals Environmental Impact The Role of Companies Core Dilemma: Tragedy of the Commons The Role of Legislation Pollution Prevention Waste Reduction ISO 14000 Life-cycle Analysis Risk Mitigation Eco-efficiencyProduct Stewardship Sustainability Strategy Flow of Course

3. MICHELIN ENVIRONMENTAL POLICY Michelin North America’s Corporate Environmental Team is committed to a continual improvement approach in environmental management. We are determined to contribute in an active way to the protection of the environment and address the concerns of our stakeholders in the best manner possible. This commitment, combined with the need for economical performance, is taken into account particularly when choices are made which involve the services provided to our operations. Our actions are organized along five directions: To take into account pollution prevention, To comply with legislation, regulations and other applicable environmental requirements, To establish an annual environmental plan, To communicate as appropriate, and To actively lead our manufacturing operations in the continual improvement of their environmental performance. Each person has the responsibility to support the above directions by his/her practices.

4. Sample Policies Procter and Gamble: http://www.pg.com/content/pdf/01_about_pg/01_about_pg_ homepage/about_pg_toolbar/download_report/values_and_policies.pdf Interface: Vision: http://www.interfaceinc.com/goals/vision.htmlhttp://www.interfaceinc.com/goals/vision.html Mission statement: http://www.interfaceinc.com/goals/mission.html

5. ISO 14000: Irrelevant or Invaluable?  “Doesn’t that certificate look good on the wall?”  “Costs without benefits!”  “We don’t need ISO 14000, the EPA regulates us closely enough.”  1996 – 2000: 23000 registrations (e.g. Japan)

6. ISO 14000: Irrelevant or Invaluable?  More value reported internationally.  Those without own EMS signed on.  TRI reporters (‘dirty’): Emissions lower in those signed on to ISO 14000.  Managerial implication: More valuable if you are more dirty relative to your industry.  ISO 14000 is a business issue.