Social Media for Hospitals #HTH11SC #SM4H Sherra M.

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Presentation transcript:

Social Media for Hospitals #HTH11SC #SM4H Sherra M.

It’s Who You Know!

Define “Social Media” and explain investing resources here Recognize possibilities and define pragmatic healthcare uses Identify tactical considerations and resources to support future efforts and explorations Learning Outcomes:

Pop culture teaches patients to expect social connectivity

[Children's Healthcare of Atlanta], Emory Healthcare (FB1), Emory Johns Creek Hospital, Emory University Hospital, Grady Health, Gwinnett Medical Center (FB3) Houston Healthcare, Marcus Autism Center, MCG Health Children's Medical Center, MCGHealth, Memorial University Medical Center (FB5), Piedmont Hospital, Shepherd Center, Southern Regional Health System, St. Francis Hospital (FB4), St. Joseph's / Candler Hospitals, Tanner Health System (FB2) University Health Care System, WellStar Health System In Georgia (so far): Per

80% of Internet users gather health information online

The use of web-based and mobile technologies to turn communication into interactive dialogue. Social Media:

A blending of technology and social interaction for the co-creation of value. Social Media:

Still?

So Many Ways to Think About Tools & Strategies!

Social Media Comparison 2011

The benefits of social media marketing

K.I.S.S.

K.I.S(uper).S.

Event Promotion Patient Feedback Crisis Communication Opportunities

Hospital Updates Information /“Tips” Crisis Communication Opportunities

Virtual Chamber of Commerce Contact Manager Niche Discussion Forums Opportunities

Spontaneous Moments Humor & Humanity Information /“Tips” Opportunities

Patient Celebrations Facility Renovation Updates Event Archives *1 Picture = 1000 words Opportunities*

Opportunities How-To Opinions Ideas

Promote Visitation Onsite Info/Tips Crisis Communication Opportunities

Geolocation

QR Codes

text4baby.org quitlinenc.com Fundraising Opportunities

Would you talk like this?

Or this?

Develop localized community by establishing genuine relationships one at a time. Use the tools to establish yourself and your hospital as a trusted source of useful information. Give to get. Thank often. Listen much. The Challenge:

Social Media Policies, HIPPA, & Crisis Communications

Resource page

Define “Social Media” and explain investing resources here Recognize possibilities and define pragmatic healthcare uses Identify tactical considerations and resources to support future efforts and explorations Learning Outcomes:

#HTH11SC #SM4H Sherra M. ConsultSherra.com Thank You!