1. Give the Patrons What They Want: Content Management Systems & Web 2.0 Sally Gore, MS, MS LIS Head, Research & Scholarly Communication Services Lamar Soutter Library University of Massachusetts Medical School ?

2. Overview Subject guides, library guides and customized web pages – why? Subject guides, library guides and customized web pages – who? Subject guides, library guides and customized web pages – how? – Tools you know, but might not think about – Open source products – Hosted products (LibGuides) Note: This is NOT an instructional session for building a LibGuide.

3. Why? Provide guidance Connect at point of need Build relationships Give library a human face Initiate discussion Increase knowledge Capture (keep?) attention BENEFITS of subject guides Depending upon how you choose to build your subject guides, they can be EASY!

4. Why? Learning curve Time commitment Currency Promotion / Marketing Integration Organization Management CHALLENGES of subject guides YIELD

5. Who? YOU – now How do you keep up with information in different subject areas today? How do you organize this information? How much time do you spend on it? What tools do you use? What limitations do you face? YOU – with subject guides Determined, in large part, by “YOU now”.

6. The Library and our Patrons

8. ? ? ? ? ? ? ? The Library and Ourselves

9. ? ? ? ? ? ? ? ?

10. How? A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as consumers of user-generated content in a virtual community. – Social networking (e.g, facebook, MySpace) – Blogs – Wikis – Video sharing – Social bookmarking – Mashups – Folksonomies Wikipedia, http://en.wikipedia.org/wiki/Web_2.0 When did you first here the term “Web 2.0”? Web 2.0 – A Brief Review

14. Lights, Camera, Organization 2.0 Free and/or open source examples of tools to help you organize, customize, and deliver information: ? ? Delicious WordPress Scriblio SubjectsPlus MediaWiki Drupal MyLibrary LibData Library à la Carte

15. Lights, Camera, Organization 2.0 LibGuides – 3 rd party, vendor-supported, $, CMS ? ? $

17. A Closer Look Targeting an Audience – Department – Group of Patrons – Patients or Caregivers Highlighting Resources – Leadership – Cultural Awareness – Tools – Healthcare Quality & Patient Safety Promoting a Service – Digital Repository – Scholarly Communications – Learning Lab Providing Education – How to… Organizing an Event – Professional Development

18. Targeting an Audience: Department

19. Targeting an Audience: Patron Group

20. Targeting an Audience: Patients & Caregivers

21. Other Audiences? Students – Medical, Nursing, Pharmacy, etc. Residents and Fellows Professional Organization Working Group Your ideas?

22. Highlighting Resources: Leadership

23. Highlighting Resources: Cultural Awareness

24. Highlighting Resources: Tools

25. Highlighting Resources: Healthcare Quality & Patient Safety

26. Other Resources? eBook Collections Remote Settings Meeting Documents Health Literacy Your ideas?

27. Promoting Services: Digital Repository

28. Promoting Services: Scholarly Communications

29. Promoting Services: Learning Lab

30. Other Services? Copyright Classes Remote Settings Your ideas?

31. How to: Online Tutorials

32. How to: Collection to Accomplish Task

33. How to: Understand a Topic & Access Tools and/or Resources

34. Other “How To” Guides? Build LibGuides Use Endnote, Refworks, CiteSeer Search PubMed, CINAHL Use MICROMEDEX Find patient education materials I KNOW you have ideas for these!

35. Organizing an Event: Professional Development

36. Last Thoughts, For You to Keep Thinking Play! Assess yourself and/your staff before initiating any guides. Play! Plan out policies, style guides, etc. before initiating any guides. Play! Do Not Be Afraid!

37. Thanks! UMass Medical School – Nancy Linnehan – Nancy Harger – Lisa Palmer – Barb Ingrassia – Judy Nordberg – Len Levin – Penny Glassman Beth Israel Deaconess Medical Center – Nathan Norris Children’s Hospital Boston – Alison Clapp Mass General Hospital – Dan McCloskey MAHSLIN NN/LM NER

38. Questions & Idea Sharing Time