Nudging Students Through Social Media and Communication Tools Jeffrey A. Dodge Assistant Dean for Administration & Operations

gdhdhd Our Goals Communicate more effectively and directly with students Bring the student experience to life via online tools Provide a central source for information about Law School events, programs and departments (24/7/365) Decrease volume with reminders and unnecessary announcements Build a sense of community beyond the facility Avoid getting caught in the “here today, gone tomorrow” situation of social media tools Provide a tool for the professional use of social media that connects to existing, currently popular tools

gdhdhd Existing Communication Tools Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, XangaBloggerLiveJournalOpen DiaryTypePad WordPressVoxExpressionEngineXanga Micro-blogging / Presence applications: FMyLife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer, QaikuFMyLifeJaiku PlurkTwitterTumblrPosterousYammerQaiku Social networking: Facebook, Geni.com, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock, Qzone, Vkontakte, RenRen, Kaixin, ASmallWorld, studivz, Xing, RunAlong.se, Bebo, BigTent, Elgg, Hyves, FlirtomaticFacebookGeni.comHi5LinkedIn MySpaceNingOrkutSkyrockQzoneVkontakteRenRen KaixinASmallWorldstudivzXingRunAlong.seBebo BigTentElggHyvesFlirtomatic Social network aggregation: NutshellMail, FriendFeed, dillidost.comNutshellMailFriendFeed dillidost.com Events: Upcoming, Eventful, Meetup.comUpcomingEventfulMeetup.com

Existing Collaboration & Media Tools Wikis: Wikimedia, Wikia, PBworks, WetpaintWikimediaWikiaPBworksWetpaint Social bookmarking (or social tagging):[8] Delicious, StumbleUpon, Google Reader, CiteULike[8]Delicious StumbleUponGoogle ReaderCiteULike Social news: Digg, Mixx, Reddit, NowPublicDiggMixxRedditNowPublic Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, ZooomrdeviantArtFlickrPhotobucket PicasaSmugMugZooomr Video sharing: YouTube, Viddler, Vimeo, sevenload, ZideoYouTubeViddlerVimeosevenloadZideo Livecasting: Ustream.tv, Justin.tv, Stickam, Skype, OpenCUUstream.tvJustin.tvStickamSkypeOpenCU Music and audio sharing: MySpace Music, The Hype Machine, Last.fm, ccMixter, ShareTheMusicMySpace MusicThe Hype Machine Last.fmccMixterShareTheMusic Presentation sharing: slideshare, scribdslidesharescribd

Social media outlets ebb and flow in success and popularity. For example, Friendster -> MySpace -> Facebook -> ??? Institutions can invest and control. Social media as a method is here to stay, how we use it and invest time and resources is what is important. Drive them to us for their time here and beyond. Fully integrated with other media tools. Must have value to make it worth return visits. Driving the Flow of Information

What is Ning? Ning is an application platform that allows users to build social networks and websites for public or private use. Hofstra Law School has used this to launch Lex Lounge. Ning allows the user to choose a combination of features to create a customized social network including: Activities Blogs Discussion Forums Groups Media including audio, images, and video Music Photo Sharing Member Profile Pages Podcasting Polling RSS Feeds Video Sharing Ning also allows seamless intergration with internet applications such as: address book importing Facebook/Myspace Google Analytics Flickr Social Bookmarking Sites YouTube

Introducing Lex Lounge

Using Social Media as a Teaching Tool for Professional Development

Hofstra Law School’s Acceptable Use Policy Professional Development Tool

Assessing Lex Lounge After the First Year and for the Future

Enough is enough, is there such a thing as too many social media tools? Student organizations had pre-existing tools and are slow to give them up Third year students did not want to invest Buy in from all administrative departments Other tools already being used by groups, like Symplicity, Wiki’s, blogs etc Launch Challenges

50 Administrative Departments and Students Organizations on Lex Lounge 847 individual members and only 5 students left Lex Lounge Hundreds of events advertised in SBA weekly directs students the Web Successful launch with a great set of services available Successes in the First Year

Get more leaders to actively use Lex Lounge Expand group page functions to meet the needs of student organization leaders Increase use by administrative departments Sign up new class and try to get more upper class students to create logins Limit decentralized communication tools Consider the benefit of folding in alumni Add more value and content to drive use Building for the Future