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Kent State University has a total population of 1,127 are International Students Approximately 90 countries 44% are undergraduate 56% are graduate 54% are male 46% are female Top Countries: China India Saudi Arabia Taiwan and Turkey
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How does the International Student and Scholar Services Reach ALL these students?
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Blogs: Blogger, LiveJournal, Open Diary, TyepPad, WordPress, Vox, ExpressionEnginie, Xanga Social Networking: Facebook, FourSquare, Geni.com, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock, QZone, Bebo, BigTent Events: Upcoming, Eventful, Meetup.com Social News: Digg, Mixx, Reddit, NowPublic Photography: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr Video Sharing: YouTube, Viddler, Vimeo, sevenload Livecasting: Ustream.tv, Justin.tv, stickcam, Skype, OpenCU Music and Audio Sharing: MySpace Music, The Hype Machine, Last.fm Product Reviews: epinions.com, mouthshut.com Business Reviews: customer lobby, yelp.com Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers Virtual Worlds: Second Life, The Sims Online, Forterra
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Everything valuable in China seems so competitive, and there’s no exception to social media. CNNIC recently released a report on China social networking sites (SNS) and I’m here to share some key findings: By the end of 2009, the number of Chinese online social media users is about to reach 124 million. Every social media user owns on average 2.78 social media accounts. Majority of SNS users are youth (52.6%). Almost 80% SNS users are referred by friends, classmates, or colleagues. 75.8% indicate their SNS friends are friends in real life. 34.3% SNS users visit social networking sites every day while about 40.2% visit SNS once a week or longer. China SNS users are mostly interested in status and photo album updates from friends. Sending messages and uploading photos are the two most popular activities on SNS. 32.4% users find it important to get useful information on a social network Retrieved from http://www.chinainternetwatch.com/385/china-social-networking-sites-statistics-summary/
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Facebook is second most popular Indian social networking site with 4 million visitors, up 150 percent versus year ago. Facebook Other popular networking sites in India featured in the list in descending order are ibibo, Myspace, LinkedIn, PerfSpot, BigAdda and Fropper.ibibo MyspaceLinkedInPerfSpotBigAdda Fropper Retrieved from http://www.quickonlinetips.com/archives/2009/02/top-social-networking-sites-india/
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Kent State University’s International Student and Scholar Services and Social Media
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Kent State University looking into the Future Resources to Educate Yourself Second Life? Second Life Linked-In Professional Networking? Linked-In Professional Networking Social Media in Higher Education Resources Schools on Facebook
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Education Abroad Program Toni Fry, Education Abroad Adviser Graduate Assistant
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The University of Akron Profile Fall 2009 28,000 students 46 U.S. states 80 foreign countries Undergraduates- 23,277 Graduates- 4,103 Professional- 531 Source: http://www.uakron.edu/about_ua/quick_facts.dot
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Education Abroad Profile Open Doors 2007-2008 –217 UA Degree-Seeking American students studying for credit 296 students, faculty, and community members
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“If Facebook were a country, it would be the world’s 4 th largest!”
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Facebook- Education Abroad Program Facebook page 180 members –Education abroad returnees –Future education abroad students –Staff –Faculty Who manages the page? “100 million users in less than 9 months.”
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Facebook- Education Abroad Program Programs –Education Abroad Fair –Education Abroad Forum –Education Abroad 101 –Global Destinations Mini Fair
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Facebook- Education Abroad Program Education Abroad Orientation Tables on campus Third Party Provider Campus Visits Application deadline –Exchange programs –International College Ambassador Scholarships Contests
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How to get started Word of mouth Email students Signature Flyers in office Newsletter Starter Kit
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Positives Reach students easily Promote program Students talk to other students Upload pictures Faculty “More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook DAILY” “More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook DAILY”
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Implications for Education Abroad Professionals Invite students after appointment Promote Facebook on website Promote Facebook on institutions website Promote at events “We no longer search for the news, the news finds us.” “We no longer search for the news, the news finds us.”
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Miami University Statistics Enrollment: – Oxford: 14,671 undergraduates – Oxford: 2,213 graduate students – Hamilton: 3,290 – Middletown: 2,052 Study abroad participation: approximately 40% of Oxford undergraduates Top study abroad destinations (2007-08): Multi-country programs (19%) Luxembourg (16%) United Kingdom (8%) Italy (7.9%) China (4%)
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In the world of the Internet… Information can be shared faster than ever Communication can happen anywhere, at any time Learning frequently comes from peer-to- peer collaboration rather than top-down broadcasting Technology can be used to reach students in new ways
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Study Abroad E-mail Newsletter
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3000+ subscribers (students, faculty, staff, parents) Used for: Longer-form communication Highlighting scholarship opportunities, student achievement, upcoming deadlines, etc. Educating students about lesser-known destinations How we get subscribers: New Student Orientation Study Abroad Fair Study Abroad 101 information sessions Class visits
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Facebook
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Facebook 452 fans Used for: Announcements Housing arrangements Pre-program communication by students Promoting events How we get subscribers: Email newsletter Handouts
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Twitter
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Twitter 1350 followers Used for: Announcements Short-form communication with students How we get subscribers: Email newsletter Handouts
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Twitter
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Blog- http://www.nafsa.org/bloghttp://www.nafsa.org/blog Facebook- http://www.nafsa.org/facebookhttp://www.nafsa.org/facebook Join the Movement for Study Abroad Facebook page- http://www.nafsa.org/jointhemovement http://www.nafsa.org/jointhemovement Twitter- http://www.nafsa.org/twitterhttp://www.nafsa.org/twitter YouTube- http://www.nafsa.org/youtubehttp://www.nafsa.org/youtube LinkedIn- http://www.nafsa.org/linkedinhttp://www.nafsa.org/linkedin Flickr- http://www.nafsa.org/flickrhttp://www.nafsa.org/flickr
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Connect to students Task for a SA or GA Personalize Stay connected
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Toni Fry- tdf13@zips.uakron.edutdf13@zips.uakron.edu Robyn Heiman- rlheiman@kent.edurlheiman@kent.edu Sarah McNitt- mcnittsa@muohio.edumcnittsa@muohio.eduQUESTIONS?
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