Glory Days How to Cultivate Alumni Support. Why Reach Out? Source of history & knowledge Mentors Annual Donors Planned Givers.

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Presentation transcript:

Glory Days How to Cultivate Alumni Support

Why Reach Out? Source of history & knowledge Mentors Annual Donors Planned Givers

How Do I Find My Alumni? Contact through reunions Database – Google Forms, Filemaker, others Website Facebook

Keeping in Touch Database Database Registration (Privacy considerations) Reunion Services News from Home Constant Contact Newsletters Social Media MidwayHSAlumni MidwayHSAlumni Question: Does the affinity you have for your college/university translate to your high school experience?

Legal Considerations ThisNot This

Cultivation/Stewardship

Possible Events to Build Support MISD Graduate Staff Members The Nifty Nineties The Crazy Eighties

Homecoming Reunions at Football Game Decade ReunionsTour the School

Decade Birthday Parties

Solicitation

Distinguished Alumni/Service Event

Athletic Hall of Fame Recognition WallHonorees

Targeted Asks Teacher Tributes/Memorials Class Gifts Following Reunion Back to School Supplies - JJ Baskin, “The Gang’s All Here: Alumni Development, Relationships & Success – Texas Education Foundation Network, 4/5/2013 Other Strategies

Current Case Study Denise Root, Executive Director Cedar Hill ISD Education Foundation

History Alumni Directory Database shared with the ISD ISD and EF assist with 10 year class reunions 1980 and earlier organize their own reunions Athletics drives alumni reunions/Hall of Fame

Longhorn Legacy Social media driven alumni campaign Reconnect alumni with the district Gather information – contact info, occupation Speaker’s bureau Walls of Fame w/photos and current occupation RAISE MONEY!

Five50 Campaign Challenge the last 50 classes to each raise $5,000 Cedar Hill community donation category Three categories of directed support Legacy Scholarship Legacy Grant Legacy Fund Student Support Learning Experiences School Environment

Mechanics – online fundraising/crowdfunding Social media driven Facebook, Twitter, , and CHISD website to promote Multiple promotional videos Year-end letters

Results LOTS of Likes Alumni agreeing they need to get behind this BUT not a lot of donations so far

Summary Alumni relationships were not cultivated prior to campaign Need to have Identified class leaders Contacted them to get buy-in Asked them to agree that they would donate Ask them to network with other alumni

Contact Information Suzi Pagel, CFRE Executive Director Midway ISD Education Foundation Woodway Drive Waco, TX MidwayHSAlumni C. Denise Root Executive Director Cedar Hill ISD Education Foundation 285 Uptown Blvd., Bldg. 300 Cedar Hill, TX X 4047