1 Developing a continuing training system 14 June 2007

2 Promoted byCarried out by and

3 What is Continuous Online Training: An advanced system of service based on ICT technology An innovative learning model on the web A complete, updated and contextualized educational approach Project Qualify, re-train and develop the human resources that operate in the integrated Education-Training-Job system Follow the implementation of the job market and training system reform

4 Strategic Steering Committee REGIONS Social Parties MINISTERO DEL LAVORO E DELLA PREVIDENZA SOCIALE Direzione Generale per le Politiche per l’Orientamento e la Formazione Institutional actors Technical Agencies Coordination and Control Group MINISTERO DEL LAVORO E DELLA PREVIDENZA SOCIALE Direzione Generale per le Politiche per l’Orientamento e la Formazione

5 Training Contents Development and Definition Service

6 The model: key elements Expansion of the service field Innovation of the training model System opening “beyond” the training Focus on users, mix of methodologies self-supported learning and collaborative learning New user targets; new requirements wider range of action of the active policy The web as an “environment” for learning, communicating, working: from the learning community to the practice community

7 The training operators in the 7 “environments” of the integrated system Accreditation and Certification Compulsory Training Apprenticeship Continuous Training Permanent Training – CTP Employment Service Post-diploma and Master’s Training The target users

8 Modular and Personalized Training Paths built on key competencies of operators linked to the processes that see them as key figures DIAGNOSIS PLANNING DISTRIBUTION MONITORING AND EVALUATION PROMOTION QUALITY AND RESEARCH COORDINATION AND MANAGEMENT ADMINSTRATION eLearning approach Process/ Result Role/ function Resource competences

9 More than 3000 Training Units More than 1000 hours of Internet use Personalized and flexible learning paths for the development of competencies aimed and consistent with the European Qualifications Outline (QEQ/EQF) potential users A rich training catalogue

10 An integrated learning model According to the procedures and styles of adult learning (andragogy model) Self-supported Learning Collaborative Learning

11 A combined structure of tools and support for learning Second level Tutoring in individual support Second level Tutoring in group support Learning community First level Tutoring

12 “Beyond” Training: Collaborate on the Web SPF contributes in circulating the ICT competencies and the culture of the use of technolgies Learning Community The users of SPF pursue common interests and knowledge in an online environment and share the process of learning Practice Community The users of SPF, informally tied together by a common activity and by what they have comprehended following the online learning, continue to collaborate, elaborate and share knowledge and experiences

13 Educational Monitoring Service The Educational Monitoring Service of Isfol regularly contributes to the quality of SPF online. It gathers and evaluates the results and gives feedback and pointers to prevent and overcome possible problems. It is a path aimed to help the performers of the elearning process constantly protect and improve the quality and efficiency of the educational process. Needs analysis Intervention planning Intervention carrying out Results evaluation

14 Outbound services contractors Learning Assistance Service Multimedia Development Lab Supplier – coordinated by

Integrated Communication Plan Xformare.it

Integrated Communication Integrated Communication

Vision XFormare Integrated Communication aims at enhancing and disseminating a culturally-precious message for the growth of countries: Long Life Learning is essential to increase the skills and employability of workers Integrated Communication Integrated Communication

Ministry of Labour and Social Security ISFOL Italia Lavoro Corporate Image WEB Communication Marketing Image Internal Image Mass Campaign Web Internal Communication Integrated Communication Learning Assistance Service

Institutional Communication Institutional Communication

Objectives Disseminating project activities and related themes Conveying the importance of ICT in LLL (cost-effective value) Enhancing the capacity of XFormare to contribute in building networks (practice communities) Conveying the importance of continuous updating as an integral part of work Emphasizing the route starting from FADOL to SPF Institutional Communication Institutional Communication

Strategy

The strategy of activities The strategy aims to enhance the service function that XFormare intends to take on. Thanks also to technological innovation, the project meets the requirements of flexibility and adaptability of training The communication tools and activities, from different perspectives, underline the importance of this aspect. In this connection, the closeness to the user of languages, graphics and contents, is a strategic tool of absolute importance. Strategy

Logos

The multiplication sign "x" (in Italian "per") has been chosen to create immediate closeness with users and establish a user-friendly and communicative relationship. The graphic concept intends to convey an image attuned to the IT network but, at the same time, to communicate simplicity and consistency. The root of the Italian word "formare" (to train) is related to the word "formazione" (training) but also "informatica" (information technology) and "performance" which are all message keys close to communicative intentions.

Products

Institutional Leaflet and cards

Products Plastic folder and cd-shell

Products Coordinated image products

Products products take into account The various features of products and the different messages they convey take into account: stakeholders the different phases included in the project progressive activation of services

Participation at fairs and important events Participation at fairs and important events

Participation at fairs and important events Participation at fairs and important events Launch event International Workshop Closing event Attendance at leading fairs and sector exhibitions

Mass communication campaign and external communication Mass communication campaign and external communication

Mass communication campaign and external communication Mass communication campaign and external communication Work in progress… Communication campaign through tv commercials Communication campaign through radio commercials Press campaign Magazine Constant media relations and press office activities

34 Communication and training marketing services of the LAS Communication and training marketing services of the LAS

Corporate Image WEB Communication Marketing Image Internal Image Mass Campaign Web Internal Communication Integrated Communication Learning Assistance Service

36 Learning Assistance Service Plan, develop and implement communication and training marketing services for users interested into the Permanent Learning Service Provide on-line assistance, on both technical and learning issues, since the guidance step on individual learning solutions up to the step of service exploitation, collaborative learning and conclusion of the on-line experience Promote and animate on-line practical communities, i.e. network of professional communities Tasks of the LAS

37 Communication activities Foster the use of ICT as the tool most suitable to implement life-long learning policies Promote confidence attitude towards on-line learning methodologies/tools Motivate the final users and professional context by high- lighting the value of a dedicated and high-quality offer Make aware of the value of learning as a sort of investment to enhhance one own’s professionality, skills and relations Promote the Permanent Learning Service on-line as a service assisted, dedicated, personalised, public and free Improve the value of access and use ease Goals and strategies

38 Communication target is represented by the practitioners of public and private bodies within the Target - 1 Integrated system of training-education-labour

39 Target - 2 Learning agencies and schools Training and educational practitioners Local Bodies Practitioners of the employment services and local networks Enterprises HR involved into training processes Dealing with the following sectors or areas of supply chain (envisaged by law) Accreditation and certification Compulsory education Continuing training Life-long learning Employment services Post-university degree and higher education Dealing with the following sectors or areas of supply chain (envisaged by law) Accreditation and certification Compulsory education Continuing training Life-long learning Employment services Post-university degree and higher education

40 Communication tools Communication tools E-Newsletter users istitutionsorganisationsnotewithstanding leaders Electronic forwarding of a standardised newsletter to users, istitutions, organisations and notewithstanding leaders Web Promotion news group Announcements inserted into news group; on-line events spread among practical communities Portal – public section web-design contents writing Support to web-design and contents writing Fairs and exhibitions seminars information and promotional documentationdedicated meetings Experts part-taking seminars; support to the organisation secretary; distribution of information and promotional documentation among hosting stands; dedicated meetings for presentations and simulations Printed documentation brochuresleafletpamphlets Production (planning, writing and printing activities) and distribution of brochures, leaflet and pamphlets Media relations Press office Press office and media relations ( technical staff SPF-LAS) Video fairs and exhibitions conferencesseminars Implementation of videos in formats of 15”, 30” and 60” for screen and web. Video-projection during fairs and exhibitions, presentations of conferences, seminars and institutional meetings

41 style The communication style is informative, clear and authoritative language The language adopts the second person singular to foster the sense of belonging to a community and the Italian third person singular for the bi-directional channels as a form of professional regard Personalised communication according to different ranges of Customer Relationship users is made possible by the Customer Relationship Management (CRM) Communicative choice

42 Marketing tools - 1 “Customer Relationship Management ” The CRM “Customer Relationship Management ” is: marketing instrument a marketing instrument oriented to one-to-one relation methodology a methodology to rule and share knowledge and relations with users

43 Marketing tools - 2 Marketing tools - 2 ToolAction Activity Customer Relationship Management Creation of Profiles and users consolidation Create a single structured and integrated data base to carry out a census of possible users (contacted people) and real users (subscribed into courses) Make the segmentation of users through the marketing chain Create the users profiles with the support of web questionnaires, e-learning platform and the project partners Understand and build Support, plan and implement effective communication and marketing campaigns Automatize the communication customisation with bi- directional channels, for instance through direct-mailing Make added value Import, process and file the data on users under training Implement monitoring reports on use states Quota management Produce statistical data on the state of the art of the activities