1. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI PLANNED CONSERVATION AS A STRATEGIC TOOL OF A MANAGEMENT PLAN Inauguration UNESCO Chair on Preventive Conservation, Maintenance and Monitoring of Monuments and Sites, Leuven, 24-25 March 2009 ROSSELLA MOIOLI professional architect adjunct teacher in the Faculty of management of cultural heritage (Università di Macerata )

2. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT FEASIBILITY STUDY SCIENTIFIC COORDINATOR PIER LUIGI SACCO - IUAV RESEARCHERS FEDERICA CARLINI – STUDIO CARLINI MOIOLI CECILIA CONTI – GOODWILL EMILIANO DIAMANTI - FEEM ROSSELLA MOIOLI - STUDIO CARLINI MOIOLI FEDERICA VIGANO’ – FEEM 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI

3. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI Monza province has been instituted on june 11th 2004 by Parliament approval of law n. 146. It includes 50 municipalities gathered in three areas (circondari) Monza is the chief town of the new province. This area measures 363,80 kmq, the population is 759.563 (istat 2005) LOMBARDY

4. SPRECOMAH 2008 The feasibility study has to set up a suitable methodology to recognize criteria for the choice of strategic interventions (restorations) and complementary interventions (planned conservation), which are necessary to cultural heritage enhancement and to cultural production inside integrated cultural systems. In general, two important factors for proper evaluation of a proposed intervention are: aptitude to innovation production of knowledge. Therefore the restoration of a building has to follow a specific planning procedure based on capability of increasing knowledge, testing advanced methodologies, disseminating results, implementing maintenance for the future 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT

5. SPRECOMAH 2008 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI Cultural district is proposed as a tool for implementing planned conservation at a wider scale. The focus is on the effectiveness of the integrated cultural system as a way to qualify public spending in restorations, and as a scenario for implementing planned conservation, feasible in that context because of networking and economies of scale. PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT

6. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI Referring to bch, this cultural district project aims to: define methodologies for built heritage preservation and enhancement integrate bch preservation with the local economic sectors improve human and social resources through active training of capabilities and driving to innovation Useful actions to hit these targets are: strategic interventions on bch complementary interventions (including education actions) promotion and communication strategies

7. SPRECOMAH 2008 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI The expected outputs impacting on bch are: awareness of the values of bch new jobs in enhancement process (tourism, media, web, design…) capability of the employers in technical offices capability of professionals in building sector (architects, restorers…) dissemination of the idea of prevention and care new jobs in conservation process PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT

8. SPRECOMAH 2008 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI One of the aims of MB district is to implement preventive activities within a management strategy, in order to avoid the heavy interventions required because of lack of care. To do this, all the professionals in building sector (architects, restorers, employers in technical offices, …) must get proper skills and be introduced to the best practice of planned conservation. PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT

9. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT MB cultural district aims to implement a new development model which focuses on culture as an integration factor between local productive chains. Therefore, it is necessary to outline the economic context and to point out the main productive sectors located in this territory. 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI

10. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI Main economic sectors 1° - trade 2° - real estate/informatics/research 3° - manufacturing 4° - building contractors

11. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI

12. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI Building contractors are the fourth economic sectors with 17,6 %. The context analysis checked the situation of property developers in this territory, because of their link with interventions on bch. Then the analisys pointed out the restoration companies based in MB province.

13. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI Restoration companies must have a certification attesting they are qualified for intervention on bch. The survey revealed that in this area they are very few.

14. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI 33 companies are qualified in the relevant categories: OG2 – restoration and maintenance of built cultural heritage OS2 – restoration and maintenance of decorated surfaces and artwork of historical and artistic interest. 29 companies have the OG2 classification 6 companies have the OS2 classification 2 companies have both classifications Most of them have other qualifications and usually work outside restoration field.

15. SPRECOMAH 2008 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT

16. SPRECOMAH 2008 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT 1 restoration company 2 restoration companies 4 restoration companies more than 4 restoration companies

17. SPRECOMAH 2008 PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT In this phase of the study it has been necessary to make an evaluation of these results: in this area there are big players in building sectors in this area there are few restoration companies there is a well-balanced distribution of the companies in the three areas (west, center and east) this analysis shows that, although most historic buildings have been restored in the last years, preservation did not become a strategic activity, and perhaps there is not a good involvement of people in heritage preservation. 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI

18. SPRECOMAH 2008 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI In this territory building contractors are an economically leading subject. They could become an important factor for the integration between bch and the productive chains. On the other hand, restoration companies are drastically few. These data lead us to think about the role of restoration companies and the methodologies for integration. PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT

19. SPRECOMAH 2008 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI Role of restoration companies Restoration companies may have different roles depending on various steps of implementation of the district We can identify two main settings of the district Initial phase Long term planning PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT

20. SPRECOMAH 2008 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI Initial phase Education actions Restoration companies will attend training courses, seminars and workshops. The district aims to disseminate knowledge, create awareness and skills, and above all ability to put planned conservation process into practice. PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT

21. SPRECOMAH 2008 24th – 25th MARCH LEUVEN – ROSSELLA MOIOLI Long term planning Restoration companies become active subjects in preventive and planned conservation process by: capacity to carry out exemplary interventions capacity to document interventions and disseminate knowledge creation of new market opportunities, with a high quality offer, taking advantage of the economies of scale created by the district. PLANNED CONSERVATION IN MONZA AND BRIANZA CULTURAL DISTRICT